Team Lead Performance Marketing (all genders) I Search

Kaufland e-commerce Services GmbH & Co. KG; Köln; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote-Arbeit innerhalb Deutschlands

Standorte Köln / Darmstadt / Düssel­ d

Urban Sports Club

Instahelp

30 Urlaubstage

Pluxee-Gutscheine

Deutschlandticket

Mitarbeiter-Rabatt Kaufland.de

Betriebssystemwahl

Fortbildung & Workshops

Job summary

Kaufland e-commerce Services GmbH & Co. KG in Köln/Düsseldorf/Berlin sucht eine Führungskraft im Bereich Search Ads, um das Team zu leiten, Ziele aus OKRs abzuleiten und Strategien für Wachstum umzusetzen.

Sie verantworten Kampagnenstrukturen, Gebotsstrategien und Automatisierung, arbeiten eng mit Analytics-Tools wie Google Analytics, Tableau und BigQuery und treiben KI-gestützte Entwicklungen sowie Projekte rund um Marketing-Technologien voran.

Qualifications

• Abgeschlossenes technisches, naturwissenschaftliches oder wirtschaftswissenschaftliches Studium.
• Erfahrung in Leadership sowie Umgang mit komplexen Search Ads-Konten im E-Commerce.
• Vertraut mit Tools wie Google Analytics, Tableau, BigQuery und PPC-Plattformen (Google Ads, Microsoft Ads).
• Kenntnisse in Skripten/Automatisierung für SEA-Prozesse und Umsetzung entsprechender Maßnahmen.
• GenAI-Kenntnisse (ChatGPT, Claude) mit Praxisbezug.
• Ausgeprägte analytische Fähigkeiten, strukturierte Arbeitsweise und Eigenständigkeit.
• Fließendes Englisch (Deutschkenntnisse von Vorteil).

Responsibilities

• Führung des Search-Teams und regelmäßiges Feedback/Entwicklungsgespräche.
• Ableitung von Teamzielen aus Unternehmenszielen/OKRs und Festlegung von Strategien.
• Vorantreiben der Weiterentwicklung des Search-Bereichs (Kampagnenstrukturen, Gebotsstrategien, Automatisierung, KI-Trends).
• Überwachung des Kontenaufbaus über verschiedene Storefronts mit Tools wie Search Ads 360 und Gewährleistung von Skalierbarkeit.
• Initiierung von Querschnittsprojekten, insbesondere zu Automatisierung und Marketing-Technologie.
• Anlegen regelmäßiger Reports mit BI-Tools und Ableitung konkreter Next Steps.
• Mitarbeit an Prozessen rund um Automatisierung, Skripte und strukturierte Tests im Team.

Skills

Teamleitung

SEA-Experte

Google Ads

Search Ads 360

GenAI-Kenntnisse

Analytics

Datenanalyse

Englisch fließend

Education

Technischer, wissenschaftlicher oder wirtschaftswissenschaftlicher Abschluss

Tools

Search Ads 360

Job description

Anstellungsdetails

Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin

Info

Who we are

We are the tech powerhouse behind Kaufland's international online marketplace and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers and partners. #FromEuropeForEurope

As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.

Aufgaben

Your tasks - this is what awaits you in detail

• You lead our Search team and support the team's growth through regular feedback and development conversations
• You translate our company goals and OKRs into clear team goals, defining the strategies and actions needed to reach them
• You drive the continuous development of our Search area. This includes campaign structure, bidding strategies, automation, and new trends like AI-driven developments and Search campaign innovations like AI Max
• You oversee our account setup across different storefronts and use tools like Search Ads 360 to manage this. You make sure our account and campaign structure stays scalable and efficient as we grow
• You initiate and lead cross-team projects, especially around automation and marketing technology. You coordinate everyone involved and act as the driving force behind these projects
• You build regular reports using common BI and analytics tools. You turn results into clear, actionable next steps
• You help build and improve processes around automation, scripts, and structured testing within the team

Profil

Your profile - this is what we expect from you

• You successfully completed a technical, scientific or economics degree
• You have experience in leadership as well as dealing with complex Search Ads accounts in an e-commerce setting
• You are up-to-date with the relevant online marketing tools (e.g. Google Analytics, Tableau, BigQuery...) and PPC advertising tools (Google Ads, Microsoft Ads, Search Ads 360), as you use them regularly
• You understand what scripts and automation can do for SEA processes, and know how to translate that potential into concrete actions for your team
• You are GenAI savvy (e.g. ChatGPT, Claude) and bring your own use cases to the table
• You have an excellent grasp of mathematical, analytical and technical subjects, complemented by the structured, reliable and independent way that you get work done
• You are fluent in English (C1) and German language skills are a plus

Benefits

What we offer

• Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or in Berlin!
• Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more
• Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!
  Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!
• ‘Deutschlandticket’: We subsidise your train season ticket for more mobility
• Employee Discount:You will receive a monthly coupon for Kaufland.de
• Free choice of operating system: MacOS, Windows or Ubuntu Linux, it's up to you
• Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions
• This is who we are:Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment
• We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!

Check out ourPrinciples & ourblog for even more insights into our company culture!

Diversity at Kaufland e-commerce

We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity. Read morehere! When applying, you can optionally include your pronouns in your resume.

Kaufland e-commerce Services GmbH & Co. KG
Postal address:
Habsburgerring 2
50674 Köln

Ansprechpartner

Your contact person: Alena Müller