Senior Digital Marketing Manager (m/f/d)

Casavi; München, Berlin, Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Flexible working

Hybrid working

60 days workation per year in the EU

2 days social leave

Company events & sports offers

Corporate benefits

Company pension scheme

Childcare allowance

EGYM Wellpass membership discount

Diverse development opportunities

Zusammenfassung

United States Digital Space LLC in München is seeking a senior digital marketing leader to own growth in the DACH market, driving demand, lead generation, and pipeline with paid, organic, and website optimization.

You will leverage AI, CRO, and cross‑functional collaboration with Sales and product teams to shape scalable processes and international best practices, contributing to growth across markets.

Aufgaben

• Develop the digital marketing strategy for DACH and own digital lead generation from reach to qualified handover to Sales
• Manage Paid Search, Paid Social, SEO and GEO focusing on lead quality, pipeline contribution and cost‑effectiveness
• Prioritize budgets and initiatives based on business impact, not just reach or lead volume
• Analyze the entire funnel and customer journey to identify where leads come from and where prospects drop off
• Develop hypotheses and turn them into prioritized tests and optimizations, even when data is inconclusive
• Oversee the continuous development of the website and digital touchpoints with Content, Product Marketing and Engineering
• Establish a structured CRO and experimentation roadmap and translate learnings into scalable improvements
• Enhance lead nurturing and follow‑up processes with Marketing Operations and Sales
• Leverage AI and automation for research, analysis, monitoring and workflows to create repeatable processes
• Share expertise with marketing teams in Italy, Spain and other markets and roll out scalable processes

Jobbeschreibung

About the role

You’ll drive the company’s digital growth engine in the DACH market and take ownership of how we generate qualified demand and measurable pipeline contribution through performance marketing, SEO/GEO and our web assets. You’ll combine strategic responsibility with a hands‑on approach: developing our paid channels, strengthening our organic visibility, optimizing our web assets for user experience and conversion, and continuously testing new channels, technologies and growth strategies.

AI is a natural part of how you work. You’ll use new technologies not only to improve efficiency, but also to learn faster, make better decisions, accelerate experimentation and uncover new growth opportunities.

Your operational focus will be the DACH market. At the same time, you’ll think internationally from the outset and develop best practices and scalable approaches together with our local marketing teams, creating value across all markets.

Your mission

You’ll develop the digital marketing strategy for DACH and own digital lead generation, from reach through to qualified handover to Sales

You’ll manage Paid Search, Paid Social, SEO and GEO with a focus on lead quality, pipeline contribution and cost‑effectiveness. You’ll prioritize budgets and initiatives based on business impact, not just reach or lead volume

You’ll analyze the entire funnel and customer journey: Where are our leads coming from? Which audiences, pages and messages resonate? Where are we losing prospects, and why?

You’ll combine quantitative data with customer and Sales feedback, develop robust hypotheses and turn them into clear priorities, tests and optimizations, even when the data isn’t conclusive

You’ll own the continuous development of our website and digital touchpoints. Working with Content, Product Marketing and Engineering, you’ll improve information architecture, landing pages, conversion paths and forms

You’ll establish a structured CRO and experimentation roadmap, ensuring that learnings are documented, evaluated and translated into scalable improvements

You’ll challenge our lead nurturing and follow‑up processes, working closely with Marketing Operations and Sales, from the first interaction through to the next steps in the decision‑making process

You’ll use AI and automation for research, analysis, monitoring and workflows, turning successful approaches into repeatable processes

You’ll share your expertise with the marketing teams in Italy, Spain and other markets, and own the development and rollout of scalable digital marketing processes, standards and playbooks

You’ll take a holistic approach to campaigns, connecting digital channels with content, webinars and events so that all activities contribute to demand generation and growth

Your profile

You have several years of solid experience in digital marketing and have independently managed and developed digital growth initiatives

You understand how performance marketing, SEO, GEO, websites, conversion optimization and marketing automation work together. You don’t need to be a specialist in every area, but you can confidently assess opportunities and priorities

You’re analytical and commercially minded: you spot patterns, question results and make well‑informed decisions, even when the data is incomplete

You combine strategic thinking with strong execution skills and take ownership from prioritization through to evaluating results

You understand audiences, products and Sales processes as the foundation of effective marketing, and enjoy working closely with Sales and cross‑functional teams

You have experience managing external partners and building knowledge, processes or standards that help other teams succeed

You’re curious about AI, automation and new digital technologies, and actively shape how they can improve marketing quality and impact

You’re fluent in German and English

Conditions & Benefits

An open‑minded and friendly team working with agile methods - as proven by our Kununu Score of 4,6

Flexible & hybrid working

60 days workation per year in the EU & 2 days social leave

Company events & sports offers

Corporate benefits

Company pension scheme

Childcare allowance

EGYM Wellpass membership discount

Diverse development opportunities