Shopper Marketing Manager (m/f/d)

Kenvue Inc.; Neuss; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Employee discounts

Gym access

Canteen on site

Training days

International career development

Résumé du poste

Kenvue seeks a Shopper Marketing professional to drive activation with key customers in Germany. You will translate brand objectives into execution plans, focusing on physical availability and strong customer partnerships. This role requires strong analytics, cross-functional collaboration, and fluency in German and English.

Hybrid work arrangement with a focus on proactive market insights, promotional analysis and shopper marketing excellence.

Qualifications

• University studies in economics or business administration.
• First years of professional experience in Shopper Marketing, Trade Marketing, or Customer Activation in FMCG.
• Strong analytical and problem-solving skills.
• Fluent written and spoken German and English.

Responsabilités

• Drive Mental & Physical activation agenda at key customers (drugstores, grocery, discount channel).
• Own Customer Activation across Kenvue categories and brands.
• Translate objectives into Perfect Store execution; define activation grid focused on availability.
• Develop activation vision and be the activation face of Kenvue to customers.
• Analyze customer behavior, monitor competition, and propose new ideas to partners.

Connaissances

German market knowledge

Analytical skills

Stakeholder management

Fluent English

Formation

Economics or Business Administration degree

Description du poste

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours. For more information, click here.

What will you do:

• You will play a key role in driving our Mental & Physical (focus Physical) agenda at our key customers (drugstores, grocery and discount channel)
• Responsibility for Customer Activation at drug customers across all Kenvue categories and brands
• Translation of brand and category objectives into Perfect Store execution. Define the resulting activation grid for the brand with focus on outstanding physical availability
• Develop and implement a Kenvue/customer vision and be the activation face of Kenvue towards the customer
• Analyze customer behavior and show strong outside-in focus, monitoring development of competition at customer, develop new ideas and convince the customer to partner and try out new routes
• Close cooperation with adjacent cross functional teams on the following topics: Generation of shopper insights, performance analysis of promotions, launch support, sales documents, market trends, competitive information, also making use of the data dm shares through extranet, sell-out data etc.

What we are looking for:

• Successfully completed university studies in economics or business administration
• First years of professional experience in Shopper Marketing, Trade Marketing, or Customer Activation in the FMCG industry
• Strong knowledge of our customer landscape in Germany
• Very good analytical and problem-solving skills, enjoyment of creative tasks and willingness to innovate
• Strong stakeholder management & passion to change the status quo
• Ability to work under pressure, willingness to work and organizational skills
• Fluent written and spoken German and English

What’s in for you

• 30 days of paid vacation and 30 “Work from Anywhere” days per year
• Flexible/hybrid working model with 2-3 office/remote days per week
• A strong team spirit with flat hierarchies
• A unique development plan, regular trainings and training days to take your skills to the next level
• Cross-functional and international career development opportunities
• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes
• Employee discount and corporate benefits