Performance Growth Marketing Manager

Jobtailor; Berlin; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin seeks a senior paid media professional to own and optimize multi-platform campaigns (Google, Microsoft, Meta, LinkedIn) for B2B SaaS. You will manage budgets, drive lead generation, and improve funnel performance through testing and data-driven decisions.

The role requires 3–5+ years of hands-on experience with GA4, HubSpot, and cross-channel attribution, plus strong German and English communication skills.

Qualifikationen

• 3–5+ years of hands-on experience managing Google Ads.
• Experience driving B2B lead generation and pipeline growth in a SaaS environment.
• Strong analytical mindset with ability to translate data into actionable insights.

Aufgaben

• Own and continuously optimize paid acquisition strategy across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads.
• Manage and optimize media budgets to maximize pipeline growth and ROI.
• Optimize campaigns across the full funnel to improve performance and conversion rates.
• Run A/B tests across ads, audiences, creatives, and landing pages.
• Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution.
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation.
• Identify new growth opportunities and continuously improve paid acquisition strategy.
• Help shape performance marketing at a fast-growing B2B SaaS company.

Kenntnisse

Analytical mindset

Project management

German language proficiency

English communication

Curiosity

Tools

Microsoft Ads Management

Meta Ads Management

LinkedIn Ads Management

GA4

HubSpot

A/B Testing

Conversion Rate Optimization

Attribution Reporting

Jobbeschreibung

• Own and continuously optimize paid acquisition strategy across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
• Manage and optimize media budgets to maximize pipeline growth and ROI
• Optimize campaigns across the full funnel to improve performance and conversion rates
• Run A/B tests across ads, audiences, creatives, and landing pages
• Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
• Identify new growth opportunities and continuously improve paid acquisition strategy
• Help shape performance marketing at a fast-growing B2B SaaS company

Requirements

• 3–5+ years of hands-on experience managing Google Ads
• Experience with Microsoft Ads, Meta, and LinkedIn Ads is a strong plus
• Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment
• Strong analytical mindset and ability to turn data into actionable insights and business decisions
• Experience managing and optimizing media budgets based on performance, pipeline, and ROI
• Solid understanding of the full B2B demand generation funnel and conversion optimization
• Proficiency with GA4, HubSpot, and advertising platforms
• Experience with attribution and reporting is a plus
• Experience optimizing landing pages and running A/B tests to improve conversion rates
• Excellent project management skills with a structured, proactive, and results-driven approach
• Fluent German (C1 preferred, minimum B2+)
• Good English communication skills
• Curiosity and growth-oriented approach
• Eagerness to stay ahead of performance marketing best practices and industry trends

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition strategies across multiple platforms, with a strong focus on B2B lead generation and pipeline growth. Proficient in data analysis and conversion optimization to drive performance marketing in a fast-paced SaaS environment.

Highest-signal resume keywords

• Google Ads Management
• B2B Lead Generation
• Campaign Optimization
• Data Analysis
• GA4 Proficiency

Hard Skills

• Microsoft Ads Management
• Meta Ads Management
• LinkedIn Ads Management
• A/B Testing
• Conversion Rate Optimization
• Media Budget Management
• Attribution Reporting
• Performance Marketing
• Demand Generation Funnel
• SaaS Marketing

Soft Skills

• Analytical Mindset
• Project Management
• Curiosity
• Growth-Oriented Approach
• Communication Skills

Industry Keywords

• CPC
• CPL
• CAC
• ROAS
• Pipeline Contribution

Tools & Technologies

• HubSpot
• Advertising Platforms
• GA4