Demand Generation Lead, B2B SaaS

Jobtailor; Berlin; Vor Ort; EUR 70.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor seeks a data-driven growth leader to own paid acquisition across search and social in Berlin. You will optimize the entire conversion path, model unit economics, and drive pipeline with a six-figure monthly media budget.

Collaboration with growth, creative, and CRM teams is essential to educate buyers of a complex product. You'll need strong German (C1) and English (B2) skills, entrepreneurial drive, and hands-on campaign management experience on fintech/regulatory products or similar.

Qualifikationen

• AI-native; Claude or an equivalent is a daily sparring partner.
• Experience generating pipeline as your own number.
• Strong bias toward entrepreneurial experience.
• Hands-on management of paid acquisition channels.
• Ideally experience across both paid search and paid social.
• Understanding of the full cycle from first touch through soft conversions to closed revenue.
• Ability to value newsletter subscribers and other soft conversions.
• Ability to build unit economics models independently.
• Experience marketing a complex product where the buyer must be educated before buying.
• Ability to build demand where there is no search volume to harvest.
• Strong creative judgment and premium-brand taste.
• German at C1 or above is required.
• English at B2 or above is required.

Aufgaben

• Own campaign initiation and prioritisation: what to run, when, and on what topic.
• Run paid acquisition hands-on across Paid Search and Paid Social.
• Own the entire conversion path from stranger to customer, including non-revenue conversions.
• Identify leaking steps in the conversion path and fix them.
• Own unit economics and build the model, including cost per qualified conversation, blended CAC, payback, and cohort contribution.
• Reach people before they are searching, including people founding or considering founding a company.
• Give sales lead quality rather than only lead volume and incorporate feedback on sources that close.
• Set clear weekly priorities for junior people supporting paid.
• Run a six-figure monthly media budget.
• Own campaigns, briefs, and numbers while collaborating with the growth engineer, creative lead, and CRM/lifecycle manager.

Kenntnisse

Paid Acquisition Management

Unit Economics Modeling

Conversion Path Optimization

German Language Proficiency (C1)

English Language Proficiency (B2)

Tools

HubSpot

GA4

GTM

SQL

Jobbeschreibung

• Own campaign initiation and prioritisation: what to run, when, and on what topic
• Run paid acquisition hands-on across Paid Search and Paid Social
• Own the entire conversion path from stranger to customer, including non-revenue conversions
• Identify leaking steps in the conversion path and fix them
• Own unit economics and build the model, including cost per qualified conversation, blended CAC, payback, and cohort contribution
• Reach people before they are searching, including people founding or considering founding a company
• Give sales lead quality rather than only lead volume and incorporate feedback on sources that close
• Set clear weekly priorities for junior people supporting paid
• Run a six-figure monthly media budget
• Own campaigns, briefs, and numbers while collaborating with the growth engineer, creative lead, and CRM/lifecycle manager

Requirements

• AI-native; Claude or an equivalent is a daily sparring partner
• Experience generating pipeline as your own number
• Strong bias toward entrepreneurial experience
• Hands-on management of paid acquisition channels
• Ideally experience across both paid search and paid social
• Understanding of the full cycle from first touch through soft conversions to closed revenue
• Ability to value newsletter subscribers and other soft conversions
• Ability to build unit economics models independently
• Experience marketing a complex product where the buyer must be educated before buying
• Ability to build demand where there is no search volume to harvest
• Strong creative judgment and premium-brand taste
• German at C1 or above is required
• English at B2 or above is required
• Nice to have: German SMB audience experience, fintech or another regulated category, a product-led lane alongside a sales-led one, a network of specialists, HubSpot, GA4, GTM, and a working relationship with SQL

Core Competencies

Demonstrates expertise in managing paid acquisition campaigns across Paid Search and Paid Social, with a strong focus on conversion path optimization and unit economics modeling. Proficient in building demand and generating pipeline while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

• Paid Acquisition Management
• Unit Economics Modeling
• Conversion Path Optimization
• German Language Proficiency (C1)
• English Language Proficiency (B2)

Hard Skills

• Campaign Initiation
• Paid Search
• Paid Social
• Conversion Optimization
• Pipeline Generation
• Unit Economics
• Soft Conversions
• Creative Judgment
• Demand Generation
• Complex Product Marketing

Soft Skills

• Entrepreneurial Mindset
• Leadership
• Collaboration
• Feedback Incorporation
• Creative Judgment

Industry Keywords

• Fintech
• Regulated Category
• German SMB Audience

Tools & Technologies

• HubSpot
• GA4
• GTM
• SQL