Senior Media Buyer

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a performance marketing lead to own end-to-end paid media across Meta, Google, and native platforms. You will manage multi-million-dollar budgets, drive profitable customer acquisition, and translate data into actionable insights.

Collaborate with creative, editorial and analytics teams to optimize funnels, landing pages, and tests. East Coast hours are expected, with strong reporting to stakeholders shaping growth strategy.

Qualifikationen

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Aufgaben

• Own paid media strategy and execution across platforms.
• Manage multi-million-dollar budgets for profitable customer acquisition.
• Analyze campaign performance daily and act on insights.
• Identify gaps in user experience, conversion flow and revenue opportunities.
• Translate data into actionable insights and KPIs for stakeholders.
• Develop and execute a testing roadmap including landing pages.
• Launch and iterate campaigns and tests to scale successful initiatives.
• Collaborate with creative, editorial and analytics teams to align media with content and monetization goals.
• Monitor KPIs like CPL, ROAS and lead quality; deliver actionable reporting.

Kenntnisse

Performance marketing

Paid media management

Data analysis

Excel proficiency

Affiliate marketing

Lead generation

A/B testing

Landing page optimization

Conversion rate optimization

Cross-functional collaboration

Tools

Meta

Google Ads

Native Advertising Platforms

Jobbeschreibung

• Own paid media channels end-to-end, including strategy, execution, and performance outcomes across platforms
• Manage and optimize a multi-million-dollar budget for efficient, profitable customer acquisition
• Analyze campaign performance daily, identify root causes, and take data-informed actions
• Evaluate the full marketing funnel to identify gaps in user experience, conversion flow, and revenue opportunities
• Translate data into insights, identify key performance drivers, and act on them
• Develop and execute a testing roadmap, including A/B testing of ad creative, copy, and landing page experiences
• Launch and iterate campaigns, creatives, and tests to drive incremental performance gains and scale successful initiatives
• Prioritize high-impact opportunities and initiatives that drive meaningful business outcomes
• Collaborate with creative, editorial, and analytics teams to align media strategy with content and monetization goals
• Monitor KPIs including CPL, ROAS, profit per session, and lead quality
• Deliver actionable reporting to stakeholders
• Stay current on platform updates, industry trends, and competitive strategies

Requirements

• 5+ years of experience in performance marketing with hands-on paid media campaign management
• Proven track record scaling paid media campaigns profitably at meaningful spend levels, including Meta, Google, Native, or similar platforms
• Strong analytical ability to identify performance root causes, separate signal from noise, and make data-driven decisions
• Proficiency in Excel, including large datasets and report building
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
• Demonstrated experience testing, iterating, and scaling campaigns
• Knowledge of performance metrics such as CPC, conversion rate, and revenue per session
• Expertise in landing page optimization with real-world testing examples producing measurable improvements
• Experience optimizing toward down-funnel quality metrics such as lead-to-sale rate, client retention, or lifetime value
• Ability to prioritize high-impact opportunities and act with urgency in a fast-paced, performance-driven environment
• Strong ownership and accountability for performance outcomes
• Clear and effective communication of insights and recommendations to stakeholders
• Ability to work cross-functionally
• Willingness to work East Coast (EST) hours
• Affiliate marketing, lead generation, or publisher-based business model experience is a bonus

Core Competencies

Demonstrates expertise in performance marketing with a focus on paid media campaign management, data analysis, and optimization strategies. Proven ability to drive profitable customer acquisition and improve conversion metrics through effective testing and collaboration.

Highest-signal resume keywords

• Performance Marketing
• Paid Media Campaign Management
• Data Analysis
• A/B Testing
• Landing Page Optimization

Hard Skills

• Campaign Management
• Budget Management
• Analytical Skills
• Excel Proficiency
• Affiliate Marketing
• Lead Generation
• Performance Metrics
• Testing and Iteration
• Conversion Rate Optimization
• Client Retention

Soft Skills

• Clear Communication
• Cross-Functional Collaboration
• Ownership and Accountability
• Urgency in Fast-Paced Environments

Industry Keywords

• Customer Acquisition
• Revenue-Per-Click
• Revenue-Per-Session
• KPI Monitoring
• Performance Outcomes

Tools & Technologies

• Meta
• Google Ads
• Native Advertising Platforms