Growth Marketing Manager – Performance Marketing

Jobtailor; Köln; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Paid Acquisition lead in Germany to own end-to-end campaigns across Google Ads, Meta and more. You will optimize CAC, LTV/CAC and conversion metrics while coordinating with Growth, Product and Sales teams.

You will manage budgets, design testing cadences, and implement robust analytics using GA4/GTM. Fluent German and English are expected for cross-functional collaboration and partner briefings.

Qualifikationen

• Demonstrated expertise in paid acquisition across multiple channels with focus on CAC and LTV.
• Proficient in tracking, attribution and analytics to drive performance.
• Fluent in German and English.
• Experience with B2B SaaS or high-velocity consumer brands is a plus.

Aufgaben

• Own paid acquisition strategy across Google Ads, Meta and additional channels.
• Manage end-to-end paid acquisition budget: strategy, channel mix, allocation, optimization.
• Plan, launch and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals.
• Optimise for trials, conversions, CAC, payback period and LTV/CAC.
• Build and maintain a testing cadence across audiences, bidding, offers, landing pages and creative angles.
• Collaborate with Creative Strategist to brief tests, interpret results and decide what to scale.
• Own tracking, attribution and measurement with analytics and eCommerce teams.
• Work with GA4, GTM, server-side tracking and offline CRM uploads.
• Improve journey from ad to trial to paid customer, including landing pages and pricing tests.
• Collaborate with Growth, Product and Sales.
• Test new channels and decide if they warrant permanent budget.
• Report performance with next steps.

Kenntnisse

Paid Acquisition

Google Ads

Meta Advertising

Unit Economics

CAC Optimization

LTV/CAC Analysis

Structured Testing

Attribution Tracking

Analytics Setup

Conversion Rate Optimization

Collaboration

Ownership

Tools

GA4

GTM

Server-Side Tracking

CRM Systems

ECommerce Platforms

Jobbeschreibung

Requirements

• Own paid acquisition at Placetel across Google, Meta and additional channels
• Manage the paid acquisition budget end to end, including strategy, channel mix, allocation and daily optimisation
• Plan, launch and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
• Optimise for trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
• Build and maintain a systematic testing cadence across audiences, bidding, offers, landing pages and creative angles
• Collaborate with the Creative Strategist to brief tests, interpret results and decide what scales
• Own tracking, attribution and measurement with analytics and eCommerce colleagues
• Work with GA4, GTM, server-side tracking, conversion values and offline CRM conversion uploads
• Optimise the journey from advertisement to trial to paid customer, including landing pages, signup flow, offers and pricing tests
• Collaborate with Growth, Product and Sales
• Test new acquisition channels and determine whether they merit permanent budget
• Report performance transparently, including results and next steps

Core Competencies

Demonstrates expertise in paid acquisition strategies across multiple channels, including Google Ads and Meta, with a strong focus on optimizing customer acquisition costs and conversion metrics. Proficient in tracking, attribution, and analytics to drive performance marketing decisions.

Highest-signal resume keywords

• Paid Acquisition Management
• Google Ads Expertise
• Performance Marketing Analytics
• B2B SaaS Experience
• Fluent German and English

Hard Skills

• Paid Acquisition
• Google Ads
• Meta Advertising
• Unit Economics
• CAC Optimization
• LTV/CAC Analysis
• Structured Testing Approach
• Attribution Tracking
• Analytics Setup
• Conversion Rate Optimization

Soft Skills

• Collaboration
• Ownership
• Creative Briefing
• Analytical Thinking
• Communication

Industry Keywords

• B2B SaaS
• DTC Brands
• High-Velocity Consumer Brands
• Comparison Portals
• Affiliate Marketing

Tools & Technologies

• GA4
• GTM
• Server-Side Tracking
• CRM Systems
• ECommerce Platforms