Paid Acquisition Manager

Jobtailor; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin seeks a senior paid acquisition specialist to own and optimize campaigns across Google, Microsoft, Meta, and LinkedIn for a B2B SaaS compliance platform. You will manage budgets, drive pipeline growth, and improve conversion rates while collaborating with Sales, Content, Design, and Product Marketing.

The role requires 3–5+ years with major ad platforms, strong data analysis, GA4 HubSpot proficiency, and fluent German plus good English.

Qualifikationen

• 3–5+ years hands-on Google Ads management experience.
• Experience with Microsoft Ads, Meta, and LinkedIn Ads a plus.
• Proven B2B lead generation and pipeline growth in SaaS.
• Strong data-driven mindset for actionable insights.
• Fluent German (C1 preferred, minimum B2+) and good English.
• GA4, HubSpot, and attribution reporting familiarity.
• Proficiency with landing pages optimization and A/B testing.

Aufgaben

• Own and optimize paid acquisition across Google, Microsoft, Meta, and LinkedIn.
• Manage media budgets to maximize pipeline growth and ROI.
• Optimize full-funnel campaigns for better performance and conversions.
• Run A/B tests on ads, audiences, creatives, and landing pages.
• Monitor CPC, CPL, CAC, ROAS and pipeline contribution.
• Collaborate with Sales, Content, Design, and Product Marketing.
• Identify growth opportunities to improve paid acquisition.
• Build a high-performing marketing engine for a B2B SaaS compliance platform.

Kenntnisse

Google Ads Management

B2B Lead Generation

Campaign Optimization

Data Analysis

GA4 Proficiency

Tools

Microsoft Ads Management

Meta Ads Management

LinkedIn Ads Management

A/B Testing

Landing Page Optimization

Jobbeschreibung

• Own and continuously optimize paid acquisition strategy across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
• Manage and optimize media budgets to maximize pipeline growth and ROI
• Optimize campaigns across the full funnel to improve performance and conversion rates
• Run A/B tests across ads, audiences, creatives, and landing pages
• Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
• Identify new growth opportunities and continuously improve paid acquisition strategy
• Help build a high-performing marketing engine for a B2B SaaS compliance platform

Requirements

• 3–5+ years of hands-on experience managing Google Ads
• Experience with Microsoft Ads, Meta, and LinkedIn Ads is a strong plus
• Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment
• Strong analytical mindset and ability to turn data into actionable insights and business decisions
• Experience managing and optimizing media budgets based on performance, pipeline, and ROI
• Solid understanding of the full B2B demand generation funnel and conversion optimization
• Proficiency with GA4, HubSpot, and advertising platforms
• Experience with attribution and reporting is a plus
• Experience optimizing landing pages and running A/B tests
• Excellent project management skills with a structured, proactive, and results-driven approach
• Fluent German (C1 preferred, minimum B2+)
• Good English communication skills
• Curiosity, growth orientation, and interest in performance marketing best practices and industry trends

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition strategies across multiple platforms, with a strong focus on B2B lead generation and pipeline growth. Proficient in data analysis and conversion optimization to drive high-quality demand generation for a SaaS compliance platform.

Highest-signal resume keywords

• Google Ads Management
• B2B Lead Generation
• Campaign Optimization
• Data Analysis
• GA4 Proficiency

Hard Skills

• Microsoft Ads Management
• Meta Ads Management
• LinkedIn Ads Management
• A/B Testing
• Conversion Rate Optimization
• Media Budget Management
• Attribution Reporting
• Landing Page Optimization

Soft Skills

• Analytical Mindset
• Project Management
• Curiosity
• Growth Orientation
• Communication Skills

Industry Keywords

• B2B SaaS
• Demand Generation
• Performance Marketing
• ROI
• CPC
• CPL
• CAC
• ROAS

Tools & Technologies

• HubSpot
• Advertising Platforms