Senior Search Engine Marketing Manager – Observability

Jobtailor; Deutschland; Remote; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

SolarWinds is seeking an experienced SEM leader to own the global paid search strategy for the Observability business unit. You will define vision, roadmap, and growth plans to accelerate customer acquisition and pipeline development across regions.

In this role you will manage multi-million-dollar budgets, optimize campaigns across Google Ads and Microsoft Advertising, and mentor cross-functional teams. You will build testing frameworks, measure ROI, and deliver actionable insights using GA4,

Qualifikationen

• 8+ years of experience in SEM or performance marketing.
• Experience managing multi-region, multi-million-dollar paid search programs.
• Proven ROI-focused growth and pipeline impact.
• Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking.
• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field.
• Google Ads and Microsoft Advertising certifications preferred.

Aufgaben

• Own the global SEM strategy for SolarWinds’ Observability business unit.
• Set vision and roadmap for paid search-driven customer acquisition, lead generation, and pipeline growth.
• Develop and execute short- and long-term SEM growth plans.
• Manage annual and quarterly paid search budget planning, pacing, and forecasting.
• Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google Ads and Microsoft Advertising.
• Create ad copy, manage bids, and conduct A/B testing.
• Develop TOFU, MOFU, and BOFU campaigns focused on pipeline growth and customer acquisition.
• Implement testing frameworks for ad copy, landing pages, audiences, and match types.
• Drive value-based bidding, audience-first approaches, retargeting, and audience segmentation.
• Maintain campaign hygiene, naming conventions, and tracking governance.
• Track and analyze CTR, CVR, CPL, and Cost Per Solutioning Dollar.
• Use Google Analytics 4, Adobe Analytics, and Tableau for actionable insights and reporting.
• Partner with Analytics and Data teams on ROI, pipeline contribution, and attribution.
• Collaborate cross-functionally with marketing, product, lifecycle, growth, finance, RevOps, sales, and regional teams.
• Develop global campaign playbooks and best practices.
• Partner with Google and Microsoft platform representatives.
• Drive QA, documentation, and performance review cadences.
• Monitor search algorithm changes, trends, and emerging technologies.

Kenntnisse

SEM Strategy Development

Google Ads

Microsoft Ads

Performance Marketing

Budget Management

Leadership

Stakeholder Management

Data Analytics

A/B Testing

Bid Management

Audience Segmentation

Attribution Modeling

Ausbildung

Bachelor’s degree or equivalent in Marketing or related field

Tools

Google Analytics 4

Adobe Analytics

Tableau

Marketo

Looker

Salesforce

SEMrush

SA360

CM360

Jobbeschreibung

• Own the global SEM strategy for SolarWinds’ Observability business unit
• Set the vision and roadmap for paid search-driven customer acquisition, lead generation, and pipeline growth
• Develop and execute short- and long-term SEM growth plans
• Manage annual and quarterly paid search budget planning, pacing, and forecasting
• Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google Ads and Microsoft Advertising
• Create ad copy, manage bids, and conduct A/B testing
• Develop TOFU, MOFU, and BOFU campaigns focused on pipeline growth and customer acquisition
• Implement testing frameworks for ad copy, landing pages, audiences, and match types
• Drive value-based bidding, audience-first approaches, retargeting, and audience segmentation
• Maintain campaign hygiene, naming conventions, and tracking governance
• Track and analyze CTR, CVR, CPL, and Cost Per Solutioning Dollar
• Use Google Analytics 4, Adobe Analytics, and Tableau for actionable insights and reporting
• Partner with Analytics and Data teams on ROI, pipeline contribution, and attribution
• Collaborate cross-functionally with marketing, product, lifecycle, growth, finance, RevOps, sales, and regional teams
• Develop global campaign playbooks and best practices
• Partner with Google and Microsoft platform representatives
• Drive QA, documentation, and performance review cadences
• Monitor search algorithm changes, trends, and emerging technologies

Requirements

• 8+ years of experience in SEM or performance marketing
• Proven success driving measurable growth and ROI
• Experience managing multi-million-dollar budgets
• Strong expertise managing large-scale, multi-region paid search programs using Google Ads and Microsoft Advertising
• Experience optimizing B2B SaaS pipelines with full-funnel visibility from lead to closed-won
• Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
• Comfortable with bid modeling, forecasting, and performance attribution
• Exceptional leadership, communication, and stakeholder management skills
• Advanced knowledge of keyword strategies, bid management, and remarketing techniques
• Knowledge of Enhanced Conversions for Leads and first-party data integration
• Expertise in Google Ads, Microsoft Advertising, SEMrush, Adobe Analytics, Google Analytics 4, SA360, and CM360
• Strong understanding of funnel-based campaign structures and audience segmentation
• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field
• Google Ads and Microsoft Advertising certifications are preferred
• Preferred: experience building global SEM frameworks, multi-touch attribution, MMM, incrementality testing, AI-driven ad copy or creative automation, SEO/SEM alignment, platform partner relationships, and Mandarin or Cantonese

Core Competencies

Demonstrates expertise in developing and executing SEM strategies for customer acquisition and pipeline growth, with a strong focus on data-driven decision-making and performance optimization. Proficient in managing large-scale budgets and cross-functional collaboration to drive measurable ROI.

Highest-signal resume keywords

• SEM Strategy Development
• Google Ads Management
• Microsoft Advertising Expertise
• Performance Marketing
• Budget Management

ATS Optimization Keywords

Hard Skills

• Keyword Strategy
• Bid Management
• A/B Testing
• Funnel-Based Campaign Structures
• Audience Segmentation
• Performance Attribution
• Multi-Touch Attribution
• Incrementality Testing
• Data Analytics
• B2B SaaS Optimization

Soft Skills

• Leadership
• Communication
• Stakeholder Management

Certifications & Qualifications

• Google Ads Certification
• Microsoft Advertising Certification

Industry Keywords

• Performance Marketing
• Customer Acquisition
• Lead Generation
• Pipeline Growth
• Enhanced Conversions for Leads
• First-Party Data Integration
• Global SEM Frameworks
• AI-Driven Ad Copy
• SEO/SEM Alignment

Tools & Technologies

• Google Analytics 4
• Adobe Analytics
• Tableau
• Marketo
• Looker
• Salesforce
• SEMrush
• SA360
• CM360