Mid-Level Growth & Paid Media Analyst

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an ambitious marketer to manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads. You will own the full funnel—from prospecting to enrollment or subscription—and optimize performance using data-driven insights and AI-enhanced automation.

You will monitor KPIs, run experiments, plan tests on creatives and audiences, and collaborate with Branding and Content teams to sharpen campaign results.

Qualifikationen

• Experience managing paid media campaigns across multiple platforms.
• Knowledge of Google Ads and Meta Ads structure, objectives, audiences, pixels and tags.
• Understanding of performance metrics: CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution.
• Familiarity with GA4 and spreadsheets for performance tracking.
• Interest in growth, automation, and practical use of AI in marketing.
• Ability to analyze problems, prioritize, and turn data into action.
• Curious, organized and hands-on, with a willingness to learn and document.

Aufgaben

• Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads.
• Own the full funnel from prospecting to course enrollment or subscription.
• Monitor KPIs, identify bottlenecks, and propose improvements to channels and assets.
• Support growth initiatives by exploring opportunities and running experiments.
• Plan and execute tests on creative assets, audiences, messaging, bids, and landing pages.
• Automate media operations with AI for monitoring, analysis, and reporting.
• Identify AI applications to speed and scale marketing work with data quality ensured.
• Monitor calendars, seasonal trends, and commercial windows for campaigns.
• Identify niches and audiences with growth potential and propose activations.
• Collaborate with Branding and Content teams on creative direction.
• Document analyses, hypotheses, results, and learnings to accelerate the team’s evolution.

Kenntnisse

Paid media management

Data analysis

Experimentation

Automation in marketing

AI in marketing

Tools

Google Ads

Meta Ads

Bing Ads

TikTok Ads

Google Analytics 4

Google Sheets

Excel

Jobbeschreibung

• Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads.
• Own the full funnel, connecting acquisition, conversion, and revenue—from prospecting through course enrollment or subscription.
• Monitor KPIs, identify bottlenecks, and recommend improvements to channels, campaigns, audiences, creative assets, offers, and landing pages.
• Support Growth initiatives by investigating opportunities, prioritizing hypotheses, and running experiments.
• Plan and execute tests involving creative assets, audiences, messaging, bids, landing pages, and user journeys.
• Automate media operations with AI for monitoring, alerts, performance analysis, insight generation, data organization, and support with ad creation.
• Identify AI applications that can increase the speed, quality, and scale of marketing operations, with human validation and careful attention to data quality.
• Monitor public notices, calendars, seasonal trends, and commercial windows to inform campaigns.
• Identify niches, audiences, products, and contexts with growth potential, and propose targeted activations.
• Collaborate with Branding and Content teams on the development, adaptation, and direction of creative assets.
• Document analyses, hypotheses, results, learnings, and recommendations to accelerate the team’s evolution.

Requirements

• Previous experience managing paid media, whether through an internship, agency, in-house team, or personal project.
• Basic to intermediate knowledge of Google Ads and Meta Ads, including campaign structure, objectives, audiences, pixels, and tags.
• Understanding of measurement and performance metrics, including CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and report analysis.
• Familiarity with Google Analytics 4 and spreadsheets such as Google Sheets or Excel for analysis and performance tracking.
• Genuine interest in Growth, experimentation, automation, and the practical use of artificial intelligence in marketing.
• Ability to analyze problems, organize priorities, and turn data into action.
• Curious, organized, hands-on profile with a willingness to learn, test, and document.

Core Competencies

Demonstrates expertise in managing paid media campaigns across multiple platforms, with a strong focus on data analysis, performance metrics, and automation. Capable of driving growth initiatives through experimentation and collaboration with creative teams.

Highest-signal resume keywords

• Paid Media Management
• Google Ads
• Meta Ads
• Performance Metrics Analysis
• AI Automation in Marketing

Hard Skills

• Campaign Structure
• CPL
• CPA
• Conversion Rate
• CTR
• CPC
• ROAS
• Attribution
• Google Analytics 4
• Excel

Soft Skills

• Analytical Problem Solving
• Organizational Skills
• Curiosity
• Hands-On Approach
• Willingness to Learn

Industry Keywords

• Growth Initiatives
• Experimentation
• Creative Assets
• Audience Targeting
• Performance Analysis

Tools & Technologies

• Google Ads
• Meta Ads
• Bing Ads
• TikTok Ads
• Google Analytics 4
• Google Sheets