B2C Growth & Engagement Marketing Manager

Jobtailor; München; Vor Ort; EUR 85.000 - 125.000; Vollzeit

Zusammenfassung

Jobtailor in Munich is seeking a data-driven Growth Manager to own the full B2C funnel for digital health apps, from acquisition through activation to retention. You will lead paid acquisition across Google Ads, Meta, programmatic channels, and offline media while designing robust attribution and testing programs.

You will also grow organic acquisition through ASO, social, and community efforts, build dashboards linking spend to outcomes, and collaborate with Marketing, Product, Analytics, and

Qualifikationen

• Several years of proven experience in B2C acquisition / growth for digital products or apps.
• Hands-on experience with paid acquisition engines, attribution modeling, and structured tactic testing.
• Working understanding of organic growth channels, including ASO, organic social, and community.
• Experience in engagement or lifecycle marketing, including in-product engagement.
• Strong analytical and systems thinking.
• Track record of automating recurring reporting and connecting fragmented data sources.
• Experience owning a funnel end to end from acquisition through activation through retention.
• Fluent in English and German.
• Experience with tools such as Customer.io, Adjust, or comparable CDP and attribution platforms is nice to have
• Experience in internationalization, regulated industries, and scale-up or fast-changing team structures is nice to have

Aufgaben

• Own the full B2C funnel from acquisition through activation into long-term engagement within digital health apps.
• Own paid acquisition strategy and execution across Google Ads, Meta, performance and programmatic channels, and relevant offline/OOH channels.
• Manage and reallocate acquisition budgets based on performance.
• Build, run, and interpret attribution models across Adjust, Google Ads, Meta, and web.
• Design and run structured tests covering creative variants, audience segments, bidding strategies, and new channel pilots.
• Grow organic acquisition through ASO, organic social, partner, and community channels.
• Build dashboards and reporting connecting spend to engagement, activation, and retention outcomes.
• Monitor platform changes including iOS privacy rules, attribution windows, and algorithm shifts.
• Own lifecycle and engagement strategy covering onboarding, activation, re-engagement, and win-back.
• Build and manage Customer.io CRM journeys across push, in-app, and email.
• Connect acquisition channel, campaign, and user intent data to downstream engagement.
• Work with Product on onboarding flows, feature nudges, habit loops, and in-app engagement mechanics.
• Define and track activation, retention, and churn metrics.
• Improve acquisition and engagement data systems, tooling, tracking, processes, and automation.
• Maintain a reliable, self-serve acquisition-to-engagement data pipeline.
• Collaborate with Marketing, Product, Analytics, and Engineering

Kenntnisse

B2C Acquisition

Attribution Modeling

Lifecycle Marketing

Paid Acquisition Engines

Data Automation

Tools

Customer.io

Adjust

Google Ads

Meta

Programmatic Channels

ASO Tools

CRM Systems

Data Reporting Dashboards

Engagement Analytics

Jobbeschreibung

• Own the full B2C funnel from acquisition through activation into long-term engagement within digital health apps
• Own paid acquisition strategy and execution across Google Ads, Meta, performance and programmatic channels, and relevant offline/OOH channels
• Manage and reallocate acquisition budgets based on performance
• Build, run, and interpret attribution models across Adjust, Google Ads, Meta, and web
• Design and run structured tests covering creative variants, audience segments, bidding strategies, and new channel pilots
• Grow organic acquisition through ASO, organic social, partner, and community channels
• Build dashboards and reporting connecting spend to engagement, activation, and retention outcomes
• Monitor platform changes including iOS privacy rules, attribution windows, and algorithm shifts
• Own lifecycle and engagement strategy covering onboarding, activation, re-engagement, and win-back
• Build and manage Customer.io CRM journeys across push, in-app, and email
• Connect acquisition channel, campaign, and user intent data to downstream engagement
• Work with Product on onboarding flows, feature nudges, habit loops, and in-app engagement mechanics
• Define and track activation, retention, and churn metrics
• Improve acquisition and engagement data systems, tooling, tracking, processes, and automation
• Maintain a reliable, self-serve acquisition-to-engagement data pipeline
• Collaborate with Marketing, Product, Analytics, and Engineering

Requirements

• Several years of proven experience in B2C acquisition / growth for digital products or apps
• Hands-on experience with paid acquisition engines, attribution modeling, and structured tactic testing
• Working understanding of organic growth channels, including ASO, organic social, and community
• Experience in engagement or lifecycle marketing, including in-product engagement
• Strong analytical and systems thinking
• Track record of automating recurring reporting and connecting fragmented data sources
• Experience owning a funnel end to end from acquisition through activation through retention
• Fluent in English and German
• Experience with tools such as Customer.io, Adjust, or comparable CDP and attribution platforms is nice to have
• Experience in internationalization, regulated industries, and scale-up or fast-changing team structures is nice to have

Core Competencies

Demonstrates expertise in B2C acquisition and growth strategies for digital health apps, with a strong focus on data-driven decision-making and lifecycle marketing. Proficient in managing paid acquisition channels and optimizing engagement through structured testing and analytics.

Highest-signal resume keywords

• B2C Acquisition Strategy
• Attribution Modeling
• Lifecycle Marketing
• Paid Acquisition Engines
• Data Automation

Hard Skills

• Attribution Modeling
• B2C Acquisition
• Engagement Metrics
• Lifecycle Marketing
• Structured Testing
• Data Analysis
• Organic Growth Channels
• Acquisition Funnel Management
• Performance Budget Management
• Retention Metrics

Soft Skills

• Analytical Thinking
• Systems Thinking

Industry Keywords

• Digital Health Apps
• B2C Marketing
• Organic Acquisition
• Community Engagement
• Internationalization
• Regulated Industries
• Fast-Changing Environments

Tools & Technologies

• Customer.io
• Adjust
• Google Ads
• Meta
• Performance Marketing Tools
• Programmatic Channels
• ASO Tools
• CRM Systems
• Data Reporting Dashboards
• Engagement Analytics