Head of Growth

Jobtailor; Hamburg; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Jobbeschreibung

• Own the overarching growth strategy, with a focus on sustainable customer acquisition
• Own the development and advancement of Performance Marketing, SEO, CRM/Lifecycle, Influencer Marketing, and other growth and acquisition channels
• Identify growth levers across the entire customer journey and derive concrete measures for scaling
• Manage and optimize paid channels (Meta, Google, etc.), including in-depth analysis where required
• Develop and scale alternative traffic sources beyond traditional paid channels in a highly regulated advertising environment
• Expand and structure the marketing team, including roles, processes, and external partners
• Own key growth metrics (CAC, LTV, Payback) as the basis for strategic decision-making
• Collaborate with other companies within the group to develop shared marketing standards and centralized functions
• Leverage AI and automation solutions to increase efficiency and scale the organization
• Lead an existing team of specialists in CRM, SEO, and Data, while strategically expanding the organization

Requirements

• Several years of experience in marketing or growth, including leadership responsibility in digital business models
• Proven track record of driving scalable growth in D2C, e-commerce, or subscription models
• Experience managing substantial marketing budgets
• Deep understanding of Performance Marketing across Meta and Google, with hands-on familiarity with campaign mechanics
• Strong understanding of customer journeys, CRM, and lifecycle-driven growth
• Experience in regulated or advertising-restricted markets (e.g., supplements, health, pharma, gambling, crypto) is a plus
• Strategic and operational approach, with experience developing and executing campaigns, funnels, and growth initiatives
• Strong analytical and entrepreneurial mindset, focused on measurable results
• Clear, structured communication skills and experience working in transparent, collaborative environments
• Excellent English skills; German language skills are a plus

Core Competencies

Demonstrates expertise in Performance Marketing, SEO, and CRM/Lifecycle strategies to drive sustainable customer acquisition and scalable growth in regulated markets. Proven ability to lead teams, manage substantial marketing budgets, and optimize customer journeys for measurable results.

Highest-signal resume keywords

• Performance Marketing
• Customer Acquisition Strategy
• CRM/Lifecycle Management
• Data-Driven Decision Making
• Team Leadership

Hard Skills

• SEO
• Data Analysis
• Campaign Management
• Growth Strategy Development
• Budget Management
• Customer Journey Optimization
• D2C Marketing
• E-Commerce Growth
• Regulated Market Experience
• Funnel Development

Soft Skills

• Analytical Mindset
• Clear Communication
• Collaborative Work Style
• Entrepreneurial Thinking
• Structured Problem Solving

Industry Keywords

• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Payback Period
• Subscription Models
• E-Commerce
• Digital Business Models
• Influencer Marketing
• Advertising Restrictions

Tools & Technologies

• Meta Advertising
• Google Advertising
• AI Solutions
• Automation Tools