Growth Marketing Manager

Jobtailor; Berlin; Hybrid; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is seeking a Growth Marketing Lead to build and own a full-funnel demand engine. You will drive paid campaigns on LinkedIn and Meta, optimize CAC, and run A/B tests across landing pages and forms.

The role requires strong HubSpot capabilities, an analytical mindset, and collaboration with Sales to meet ICP and MQL targets. Berlin-based hybrid work is supported, with relocation possible.

Qualifikationen

• Several years in demand gen, growth marketing, or full-funnel B2B marketing, ideally in SaaS or tech.
• Hands-on experience with paid social, especially LinkedIn and Meta, from campaign setup to optimization.
• Strong HubSpot knowledge: workflows, lead scoring, lifecycle stages, nurture programs, segmentation, and reporting.
• Strong analytical mindset; comfortable with data, attribution, CAC, ROAS, and conversion rates.
• Experience running A/B tests, documenting learnings, and iterating based on results.
• AI-native mindset; ability to automate repetitive work and build workflows.
• Knowledge of Claude co-work / Claude code.
• Ability to partner closely with Sales on lead quality, ICP alignment, MQL criteria, and pipeline targets.
• Fluent German and English.
• Live in Berlin or be open to relocating and working from the office 2-3 times per week.
• Legal right to work in Germany.
• English resume required

Aufgaben

• Own voize's full-funnel demand engine from first touchpoint to Sales-ready pipeline.
• Build a repeatable, data-driven growth motion that turns brand awareness into qualified leads and revenue.
• Own paid acquisition on LinkedIn and Meta, from strategy through execution, optimizing pipeline quality and CAC.
• Build and run the growth experimentation roadmap, including A/B tests on landing pages, forms, CTAs, and nurture flows.
• Manage and improve HubSpot lead nurture programs, including segmentation, scoring, lifecycle stages, and re-engagement.
• Own campaign reporting and attribution; partner with RevOps on accurate pipeline tracking.
• Collaborate with SDRs and AEs on lead quality, ICP alignment, and pipeline targets.

Kenntnisse

Demand Gen

Growth Marketing

Paid Social

HubSpot

Analytics

A/B Testing

AI Automation

Claude Co-Work

Claude Code

Sales Alignment

German language

English language

Relocation readiness

Tools

HubSpot

LinkedIn

Meta

Claude Co-Work

Claude Code

Jobbeschreibung

• Own voize's full-funnel demand engine from first touchpoint to Sales-ready pipeline


• Build a repeatable, data-driven growth motion that turns brand awareness into qualified leads and revenue


• Own paid acquisition on LinkedIn and Meta, from strategy through execution, optimizing pipeline quality and CAC


• Build and run the growth experimentation roadmap, including A/B tests on landing pages, forms, CTAs, and nurture flows


• Manage and improve HubSpot lead nurture programs, including segmentation, scoring, lifecycle stages, and re-engagement


• Own campaign reporting and attribution; partner with RevOps on accurate pipeline tracking


• Collaborate with SDRs and AEs on lead quality, ICP alignment, and pipeline targets

Requirements

• Several years in demand gen, growth marketing, or full-funnel B2B marketing, ideally in SaaS or tech


• Hands-on experience with paid social, especially LinkedIn and Meta, from campaign setup to optimization


• Strong HubSpot knowledge: workflows, lead scoring, lifecycle stages, nurture programs, segmentation, and reporting


• Strong analytical mindset; comfortable with data, attribution, CAC, ROAS, and conversion rates


• Experience running A/B tests, documenting learnings, and iterating based on results


• AI-native mindset; ability to automate repetitive work and build workflows


• Knowledge of Claude co-work / Claude code


• Ability to partner closely with Sales on lead quality, ICP alignment, MQL criteria, and pipeline targets


• Fluent German and English


• Live in Berlin or be open to relocating and working from the office 2-3 times per week


• Legal right to work in Germany


• English resume required

Core Competencies

Demonstrates expertise in full-funnel demand generation and growth marketing, with a strong focus on data-driven strategies, campaign optimization, and lead nurturing. Proficient in leveraging tools like HubSpot for effective pipeline management and reporting.

Highest-signal resume keywords

Demand Generation, Growth Marketing, HubSpot Expertise, Paid Social Campaigns, A/B Testing

Hard Skills

• Data Analysis


• Attribution


• Customer Acquisition Cost (CAC)


• Return on Ad Spend (ROAS)


• Lead Scoring


• Segmentation


• Lifecycle Stages


• Conversion Rate Optimization


• Workflow Automation


• Growth Experimentation

Soft Skills

• Analytical Mindset


• Collaboration


• Communication

Industry Keywords

• B2B Marketing


• SaaS


• Lead Nurture Programs


• Sales Alignment


• MQL Criteria

Tools & Technologies

• HubSpot


• LinkedIn


• Meta


• Claude Co-Work


• Claude Code