Marketing Specialist

Elite Consultancy Network; Hamm; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading consultancy firm in Germany is seeking a Marketing Specialist responsible for planning and executing marketing initiatives. You will enhance brand visibility and support local distributors while managing social media platforms. Ideal candidates should have a Bachelor's degree, 4 years of marketing experience, and fluency in German and English. Competitive salary and opportunities for professional growth are offered.

Qualifikationen

• Minimum 4 years of experience in marketing, preferably in B2B.
• Familiarity with social media operations and content planning.
• Excellent interpersonal skills and project management abilities.

Aufgaben

• Plan and execute localized brand promotion strategies.
• Organize dealer/customer events and trade shows.
• Manage company social media platforms.

Kenntnisse

B2B industrial marketing

Digital marketing tools

Project management

German and English fluency

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

Jobbeschreibung

Overview

We are currently working with Liugong, a leading international construction equipment company expanding footprint in Germany.

The role of Marketing Specialist will be responsible for planning, executing, and overseeing all marketing and branding activities in the local market. The ideal candidate should have experience in B2B industrial marketing, be familiar with digital tools, and capable of aligning local initiatives with global brand strategy.

Role

Role: Marketing Specialist

Salary: Competitive

Location: Hamm, Germany

Key Responsibilities

Brand Promotion & Marketing Strategy

1. Plan and execute localized brand promotion strategies to enhance LiuGong\'s visibility in the German market.
2. Assist in developing annual and quarterly marketing plans covering online and offline channels.
3. Serve as a communication bridge between headquarters and local distributors to ensure strategic alignment.

Event & Campaign Management

1. Organize and support dealer/customer events, product demonstrations, exhibitions, and trade shows.
2. Coordinate execution of marketing campaigns to boost engagement and support sales activities.

Digital Marketing & Content Creation

1. Manage and maintain company social media platforms (LinkedIn, Facebook, Instagram, etc.).
2. Create localised content for digital platforms, including social media, email, and product promotions.
3. Assist in the creation and adaptation of marketing materials (brochures, videos, case studies, etc.).

Internal Coordination & Market Insight

1. Collaborate with internal teams and distributors to implement marketing initiatives effectively.
2. Support local distributors with tailored marketing tools and communication materials.
3. Conduct market and competitor research to identify trends and business opportunities.
4. Track and analyse the effectiveness of marketing efforts and prepare performance reports with optimisation suggestions.

Requirements

1. Bachelor’s degree in Marketing, International Trade, Communications, Business Administration, or a related field.
2. Minimum 4 years of experience in marketing; experience in B2B or industrial product marketing is preferred.
3. Familiarity with social media operations, content planning, and basic data analysis.
4. Fluent in German and English (spoken & written).
5. Excellent planning, project management, and interpersonal skills.
6. Familiarity with Adobe Creative Suite, Canva, or similar tools.
7. Experience in the machinery, automotive, or heavy equipment industry is a strong advantage.

For those interested in finding out more, please apply below or alternatively drop me an email at : [e-mail]