Marketing Manager

Prysmian Group; Köln; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global manufacturer in Köln is seeking a driven Marketing Manager to focus on electrification-related products. This role requires 5+ years in marketing, fluent German and English, and offers a flexible working model with travel opportunities. Join a dynamic environment and develop strategies to connect technical products to customer value.

Leistungen

Flexible working model

Professional development opportunities

Mental health program

Bike leasing

Employee discounts

Qualifikationen

• 5+ years of experience in marketing, ideally in electrical or industrial sectors.
• Ability to work independently and cross-functionally in an international environment.
• Experience working with construction or industrial customer segments.

Aufgaben

• Develop and execute product marketing strategies for electrification-related products.
• Translate technical product knowledge into customer-focused messaging.
• Support new product launches with campaigns and training materials.

Kenntnisse

B2B marketing

Project management

Technical product positioning

Fluent in German

Fluent in English

Jobbeschreibung

About Prysmian

Prysmian is a global cabling solutions provider leading the energy transition and digital transformation.

Prysmian is a public company listed on the Italian Stock Exchange, with almost 150 years of experience, over 33,000 employees, 104 plants and 27 R&D centers in over 50 countries.

Everyone at Prysmian has the potential to make their mark; because whatever you do, wherever you are based, you will be part of a company that is helping transform the world around us.

We are looking for a driven and experienced Marketing Manager to join our regional marketing team. This role will focus on standard low-voltage cables as well as special industrial applications. You will play a key role in developing and executing marketing strategies that drive growth in our electrification business segment across Germany and Central Eastern Europe (CEE). If you are passionate about connecting technical products with customer value and ready to take the next step in your marketing career, we’d love to hear from you.

Location : Flexible, with regular travels

Responsibilities

• Develop and execute product marketing strategies for electrification-related cable segments
• Translate technical product knowledge into value-driven messaging for different customer segments (installers, wholesalers, industrial customers)
• Support new product launches with targeted campaigns, content creation, and training materials
• Collaborate closely with sales, product management, and local marketing contacts in Germany, Poland, Czech Republic, Hungary, and Romania
• Coordinate trade fair participation, customer events, and digital campaigns relevant to the electrification segment
• Monitor market trends, customer needs, and competitor activity to adapt marketing activities accordingly
• Travel to customer meetings, events, and regional sites ( up to 50%)

What We’re Looking For

• 5+ years of experience in marketing, ideally within the electrical, industrial equipment, or building technology sector
• Solid understanding of B2B marketing and technical product positioning
• Experience in working with construction or industrial customer segments
• Strong project management and organizational skills
• Ability to work independently and cross-functionally in an international environment
• Fluent German and English (written and spoken) is a must
• Willingness to travel

What We Offer

• A dynamic and international work environment in a leading manufacturing company
• The opportunity to shape the regional marketing strategy for a high-potential business segment
• Flexible working model with travel opportunities and cross-country collaboration
• Professional development and growth prospects in a growing organization
• Mental health is important to us. In cooperation with nilo.health, our employees have access to a mental health program that offers free 1-on-1 sessions with experienced psychologists and coaches and many other topics related to mental well-being
• Bike leasing incl. employee subsidy for the first bike
• Various share programs for all employees and other benefits such as company fitness with egym Wellpass or corporate benefits (employee discounts)

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