Marketing Manager

Lalamove; Berlin; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A delivery services company is seeking a Marketing Manager (Head of) based in Berlin to oversee marketing efforts across Germany. The goal is to drive brand awareness, user acquisition, and engagement while optimizing channel performance. Ideal candidates will have over 6 years of marketing experience, especially in the tech sector, and possess strong data-driven skills. Proficiency in English and German is required for effective communication within a dynamic, fast-paced environment.

Qualifikationen

• 6+ years of experience in a marketing role.
• Proven success in driving marketing KPIs.
• Experience in tech companies is preferred.

Aufgaben

• Manage marketing efforts across Germany.
• Develop brand and marketing plans.
• Optimize channel performance and data insights.

Kenntnisse

Data analysis

Digital marketing

Team collaboration

Marketing technology tools

Bilingual (English, German)

Jobbeschreibung

We are now seeking a high‑calibre Marketing Manager (Head of) based in Berlin. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Germany team, you will be leading the local marketing team and collaborating closely with the rest of the local and regional stakeholders to achieve marketing excellence.

What you’ll do:

• Responsible for the marketing success in Germany across full funnels
• Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.
• Manage internal and external resources to ensure the marketing & PR campaign is rolled out as planned
• Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
• Derive actionable insights from marketing and product data and take prompt actions in optimization, growth hacking, through constant testing to uncover new marketing opportunities
• Oversee and grow the marketing team department, constantly identify revenue and partnership opportunity
• To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required

Requirements:

• 6+ years of working experience and a proven track record of success
• Prior experience in a marketing‑related role in a tech company is a plus
• Data‑driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI‑driven organization
• Proficient with marketing technology tools and able to turn marketing data into actionable insights. Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing‑related roles would be highly preferred
• Organised, meticulous, results‑oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast‑moving environment
• Team‑player with start‑up spirit and able to fit in a diversified and dynamic working environment
• Excellent command of written and spoken English and German

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.eu/en-de/candidate-privacy-notice