Marketing Data Analyst

Welthungerhilfe (WHH); Bonn; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A prominent humanitarian organization in Bonn is seeking a Marketing Data Analyst to develop KPIs and reporting frameworks. This role involves analyzing donor behavior, building insightful dashboards in Power BI, and collaborating with data teams. Ideal candidates possess a degree in a related field, relevant experience in marketing analytics, and excellent skills in Power BI and communication. Attractive remuneration and a supportive work environment are offered.

Leistungen

Fair Compensation

Flexible working arrangements

Learning and development opportunities

Modern work environment

Qualifikationen

• Completed degree in a relevant field.
• Professional experience in marketing analytics or similar.
• Excellent knowledge of Power BI.

Aufgaben

• Analyze donor behavior based on CRM data.
• Develop standardized KPIs and dashboards.
• Evaluate the impact of marketing activities.

Kenntnisse

Power BI

Data analysis

Customer analysis

Excel

Communication skills

Ausbildung

Degree in marketing, business administration, statistics, or data analytics

Tools

CRM tools

Jobbeschreibung

Are you looking for a meaningful job where you can invest your skills, passion, and time in an impactful way? Do you want to work for an organization that is dynamic, goal‑driven, and dedicated to making a difference? Welcome to Welthungerhilfe!

As one of Germany’s largest and most respected private organizations in development cooperation and humanitarian aid, we are committed to driving positive change. We operate independently from religious and political influences, ensuring that our actions are always guided by strong ethical principles. Through embracing innovation we strive to become a data‑mature, human‑driven organization that continuously improves the way we work.

Our vision: “Zero Hunger on a Healthy Planet.” Join us in creating a world where everyone has access to food while ensuring a sustainable future for our planet.

Marketing Data Analyst in Bonn

The position is to be filled as soon as possible, with a contract duration of two years. Employment location will be Bonn, Germany.

We aim to manage our marketing activities in an increasingly data‑driven way in the future – and you will help us create transparency, clarity, and measurable impact.

As a Marketing Data Analyst, you will develop a standardized KPI and reporting framework, build dashboards, and deliver the insights our marketing teams need to make data‑based decisions. At the same time, you will take on a central role in budget planning and performance monitoring.

Your Responsibilities

• You analyze donor behavior based on our CRM data and translate it into clear insights and actionable recommendations for marketing.
• You develop, define, and standardize key performance indicators (KPIs). You build dashboards, reports, and ad‑hoc analyses in Power BI that are clear, intuitive, and genuinely useful.
• To do this, you consolidate data from multiple sources (e.g. CRM, campaign tools, web tracking) and combine them into meaningful reports that provide a holistic view.
• You take a close look at campaigns, channels, and customer journeys, and derive concrete optimization opportunities.
• You evaluate the impact of our activities using attribution analyses and exploratory data analysis.
• You support budget planning with forecasts, performance analyses, and a solid, data‑driven basis for decision‑making.
• In projects, you work closely with data engineers and data scientists and keep an eye on relevant tracking setups.

Your Profile

• A completed degree in marketing, business administration, statistics, data analytics, or a comparable qualification.
• Relevant professional experience in marketing analytics or a comparable data‑focused role.
• Very good knowledge of Power BI and experience in building insightful dashboards.
• Experience with customer analyses and a strong understanding of target group, journey, and funnel analyses.
• Basic experience with web analytics and a good understanding of tracking concepts.
• Confident use of Excel and enjoyment of structured, analytical work.
• Ability to present complex data in a clear and understandable way and translate insights into actionable recommendations.
• Strong communication skills and willingness to empower colleagues and strengthen analytical capabilities within the team.
• An independent, solution‑oriented working style and interest in continuous professional development.
• Regular use of GenAI tools in your daily work; experience with predictive analytics in marketing is an advantage.
• Very good German and English skills, with full professional proficiency in both spoken and written communication.

What We Offer

• Fair Compensation: A fair and equal remuneration based on a transparent salary scale.
• Work‑Life Balance: Enjoy flexible working arrangements to support a balanced lifestyle.
• Modern & Agile Work Environment: Be part of a forward‑thinking organization that fully embraces digitalization and innovation across all areas.
• Personal & Professional Growth: Access diverse learning and development opportunities to advance your career.
• Team: Join our dedicated and diverse teams, where passion, expertise, and joy come together to create a better world.

Please send your application via our online recruiting system by February 18, 2026.

Your contact person is Sarah Liem-Hartmann.

Welthungerhilfe values diversity and ensures an inclusive, non‑discriminatory working environment. We welcome applications from suitably qualified people from all sections of the community.