Manager Product Marketing TLP (m/f/d)

CYBEX GmbH; Bayreuth; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading child safety brand in Bayreuth is seeking a Manager for Product Marketing TLP. The role involves market analysis, strategy development, and stakeholder management for their diverse product range. Ideal candidates will hold a degree in Marketing and have experience in consumer strategy and product marketing. This position offers the chance to shape innovative products in a growing company committed to diversity and inclusion.

Qualifikationen

• Experience with consumer personas and target group segmentation.
• Strong understanding of juvenile products and lifestyle consumer goods.
• Ability to develop structured marketing plans and tools.

Aufgaben

• Provide insights on market developments and trends.
• Serve as a product ambassador in marketing communication.
• Develop product marketing strategy focusing on USPs and benefits.

Kenntnisse

Market analysis

Product marketing strategy

Stakeholder management

Consumer behavior understanding

Communication skills

Ausbildung

Bachelor’s or Master’s degree in Marketing or related field

Jobbeschreibung

Manager Product Marketing TLP (m / f / d)

Location: Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become a leader in child safety and is recognized as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers, enabling parents to keep their little ones safe in style. After rapid growth in recent years, we are seeking ambitious talent to contribute to CYBEX’s success story.

Area of Responsibility :

1. Provide insights and intelligence about market developments and trends for TLP (strollers, buggies, accessories, carriers, home, sport) products; create consumer behavior patterns and target group recommendations.
2. Serve as a product ambassador to inform the marketing communication development process, ensuring all product-specific benefits are clear and well-communicated across departments.
3. Develop a product marketing strategy for TLP products and provide marketing tools focusing on USPs, features, and consumer benefits.
4. Deliver excellent consumer experience across all touchpoints, including packaging, product information, and digital and point-of-sale channels.
5. Provide all consumer-relevant product information and images for marketing collateral creation such as sell-in decks, FAQs, factsheets, PDP briefings, and tutorial videos.
6. Fully understand and promote the product portfolio from a customer perspective.
7. Regularly review product characteristics and information on various channels for topicality and relevance.
8. Drive and support the improvement of internal processes and system landscapes.
9. Collaborate closely with content creation, social media, product management, video, and product picture teams by briefing relevant product information and features.
10. Coordinate product kick-off presentations between marketing and communication teams, involving all relevant stakeholders to clarify project scope.
11. Conduct worldwide competitor benchmarking of product marketing communication, especially from the target group perspective regarding USPs.

Profile of Qualification :

1. Bachelor’s or Master’s degree in Marketing, Communication, International Management, or a related field.
2. Experience in developing consumer personas and target group segmentation strategies.
3. Strong understanding of the juvenile products market and/or lifestyle consumer goods is preferred.
4. Experience in creating and implementing product marketing strategies focused on USPs, features, and consumer benefits, with the ability to develop structured marketing plans and tools supporting cross-channel positioning.
5. Excellent stakeholder management, communication skills, and ability to align cross-functional teams.
6. Experience with packaging development, POS content, and product information design.
7. Ability to generate and manage comprehensive product data and assets for marketing use.
8. Proactive in improving internal processes and contributing to system optimizations.
9. Strong organizational and presentation skills for leading product kick-offs and facilitating collaboration.
10. Competence in conducting competitive analysis from marketing and consumer perspectives, especially in communicating USPs.
11. Excellent command of English; German language skills are an advantage but not essential.

CYBEX operates globally and values diversity and inclusion. If you are eager to leave your mark in a rapidly growing business with opportunities for personal and professional growth, join us. Develop your profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is committed to an inclusive workplace that promotes diversity and equal opportunities. Our core values are Imagination, Belief, Passion, Strength, Respect, and Love, which drive us to innovate and achieve exceptional results.