Manager Marketing Tech

Sanoptis; Berlin; Vor Ort; EUR 40.000 - 50.000; Teilzeit

Zusammenfassung

A modern eye clinic network in Berlin is seeking a part-time Manager Marketing Tech & Analytics. The successful candidate will manage the marketing technology stack, develop intuitive dashboards, and analyze marketing metrics to enhance decision-making. Ideal applicants will hold a degree in a related field and have strong analytical and project management skills, along with proficiency in tools like GA4 and Tableau. The position offers competitive compensation and a supportive work environment focused on personal growth.

Leistungen

Competitive compensation

Autonomy and creative freedom

Professional development opportunities

Mental health support

Subsidized fitness membership

Inclusive culture

Qualifikationen

• Professional experience with marketing technologies, particularly in CRM and analytics.
• Strong proficiency with GA4 and related marketing platforms.
• Experience using data visualization tools like Tableau or Power BI.

Aufgaben

• Manage and optimize the marketing tech stack including CRM and analytics.
• Develop user-friendly dashboards to visualize key metrics.
• Analyze marketing data to identify optimization potential.

Kenntnisse

Data analysis

Dashboard creation

Project management

Understanding of APIs

Problem-solving skills

Ausbildung

Degree in marketing, computer science, business informatics or related discipline

Tools

GA4

Tableau

Power BI

BigQuery

HTML

CSS

JavaScript

SQL

Jobbeschreibung

Intro

Welcome to Sanoptis – a leading network of modern eye clinics and ophthalmology practices with over 440 locations throughout Europe. Our vision is to improve well‑being and quality of life through first‑class ophthalmological treatment. Our innovative, decentralized model enables our partner locations to operate independently and to focus on the individual needs of their patients. At the same time, they are part of a larger network with strong partners, which offers them synergies, state‑of‑the‑art technology, and many other benefits.

Do you combine tech affinity with data‑analytics to create conclusive dashboards? Then you’ve come to the right place.

In this role, you will support Sanoptis’ growth by building performance dashboards and ensuring CRM systems are operational. You will optimize their use for us and our eye clinics based on comprehensive marketing data. Your knowledge of analytics and building the right tech stack will enable our management and our clinics to make informed decisions based on high‑quality underlying data.

Join our team in Berlin as soon as possible as a Manager Marketing Tech & Analytics (m / f / d) – part‑time (20 hours).

In this role, you will

Manage our tech stack: You will manage and optimize our marketing technology stacks (e.g., CRM, marketing automation, web analytics, CDP). You will prepare the tech stack to be able to integrate data from GA4, Google Ads, Meta Ads, TikTok, Funnel, and Zapier into a cohesive and comprehensive dashboard. This will include collaborating with in‑house IT and external service providers to implement new technologies. Finally, you will provide training and support to the marketing team in the use of marketing tools.

Optimize our CRM: You will support the development of the API between the patient management system, booking calendars, and reporting. You will design and develop an intuitive, user‑friendly dashboard that effectively visualizes key performance metrics. The goal is to enable the dashboard to facilitate data comparison on a daily and weekly basis. Ensuring data quality and integration between the various systems is your top priority. The development of automation solutions for campaign management and lead scoring rounds out this area of responsibility.

Create Analytics and Insightful Reporting: You will be responsible for analyzing and reporting marketing metrics to identify optimization potential. You will foster the automation of data updates and report generation processes. Potentially you will replicate the dashboard for additional clinics based on the initial project’s success. You will also provide support with the personalization and segmentation of marketing measures. In doing so, you will ensure compliance with data protection guidelines (GDPR, CCPA) when handling customer data.

Your profile includes

• A successfully completed degree in marketing, computer science, business informatics, or a related discipline.
• Professional experience as a data analyst with marketing technologies – particularly in the areas of CRM, marketing automation, and web analytics. Therefore, you will bring experience with dashboard creation and database/data warehouse building with BigQuery or other tools.
• Strong proficiency with GA4, GTM, and other marketing platforms – alongside a technical understanding of API interfaces, databases, and tracking technologies – and ideally have experience using HTML, CSS, JavaScript, or SQL and data manipulation.
• Expertise in data‑visualization tools such as Tableau, Power BI, or similar. Your analytical and problem‑solving skills are excellent and demonstrate an understanding of digital customer journeys and personalization strategies.
• Experience in project management skills in interdisciplinary teams, demonstrating strong communication and problem‑solving skills.
• Up‑to‑date knowledge of data protection regulations and IT security.
• Language level C1 in English at least. German on level B2‑C1 is a strong benefit.

Sanoptis offers

• Competitive Compensation: A highly competitive salary package complemented by an annual performance‑based bonus tied to individual and company performance goals.
• Autonomy and Creative Freedom: The opportunity to work independently and contribute comprehensively with innovative ideas thanks to flat hierarchies and short decision‑making processes, thereby strengthening our organization.
• Professional Development: Take advantage of opportunities for continuous learning and growth through training, online academies, workshops, and industry conferences.
• Mental Health Support: Access to psychologists and mental health programs to promote a healthy work‑life balance.
• Physical Well‑being: A subsidized membership at Wellpass Fitness Center, prioritizing your physical health.
• Inclusive Culture: Join a talented and diverse team with a warm office culture and team events.

Equal Opportunities

At Sanoptis, we value talent, passion, and attitude over specific experience. We welcome applicants from diverse backgrounds and prioritize equal opportunities for all.

Contact

If you’re ready to help shape the digital future of ophthalmology, we want to hear from you. Apply now to join our dynamic team and make a meaningful impact on people’s lives. You can contact us at

About us

With over 440 locations across Europe, Sanoptis is a strong network of modern eye clinics and ophthalmology practices. Thanks to excellence, innovation, and close collaboration with our physicians, we are now a leader in the industry. Partnering with Sanoptis means maintaining your entrepreneurial freedom while benefiting from the advantages of our network, such as growth financing, knowledge transfer, and synergy effects. Our vision is to improve people’s well‑being and quality of life across the board through first‑class ophthalmological care.