Lead Professional, Media Relations, Germany

Nike; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A global sportswear leader is seeking a Lead Professional Communications, Media Relations in Berlin. The role involves developing strategies and innovative storytelling to elevate brand presence in football and culture. Ideal candidates will have extensive experience in communications within the sports sector, a strong media network, and ability to manage stakeholders. Applicants must show agility to adapt to changing trends in the sports media landscape and possess excellent project management capabilities.

Qualifikationen

• Extensive experience in corporate communications or public relations in sports.
• Strong media relations network with focus on Germany's football media.
• Knowledge in social media platforms engaging Gen Z.
• Understanding of sports culture and fashion in Germany.
• Experience in stakeholder engagement and narrative storytelling.
• Excellent communication skills for complex matrix environments.

Aufgaben

• Develop and execute strategic communications plans for Nike's image.
• Lead storytelling initiatives in sports and culture.
• Manage diverse stakeholder relationships effectively.
• Build media networks within the German sports landscape.
• Navigate critical situations to protect brand reputation.

Kenntnisse

Corporate communications

Media relations

Storytelling

Project management

Influencer engagement

Agility in communication

Tools

Keynote

Word

PowerPoint

Slack

Jobbeschreibung

WHO YOU’LL WORK WITH

The German Communications Team of Nike, Inc. is searching for a new role based in Berlin. You will work closely with the local and EMEA Comms Team to drive inspirational and informational storytelling and build strong relationships within the media and creator sphere as well as external sports partners. The role incorporates many collaboration touchpoints with other functions, such as Marketing, Sports Marketing and Sales with a direct reporting line to the Communications Director Germany.

WHO WE ARE LOOKING FOR

We're looking for a Lead Professional Communications, Media Relations, Germany (all genders) that brings a wide mix of experience within Communications and a deep understanding of the German Media landscape. Operating in the fields of sports, a profound knowledge of the sports business field Football in Germany is as important as a great sense for its impact on culture, sportswear, and style.

The right candidate has extensive experience creating and driving communications strategy within the sportswear industry, is a highly collaborative team player that exhibits critical, creative and solution-oriented thinking. Strong storytelling skills as well as the ability to manage and guide internal and external partners on all levels is as important as the ability to manage multiple and competing priorities. A culturally curious and open to growth mindset is a must.

We are looking for a self-starter, with proven experience in identifying new opportunities / space and turning them into breakthrough communication engagement strategies and tactics. They display high level of agility, embracing change through finding solutions and pro-actively seeks to the right answers for any challenges to accomplish our goals.

WHAT YOU’LL WORK ON

You will be responsible for developing and executing communications strategies and innovative storytelling tactics that builds Nike’s image as the leader in sports and football, fueled by style and cultural impact of sportswear and creates positive brand resonance with consumers and employees. You will:

• Craft, lead and execute Germany specific mid-and long-term strategic communications plans, with an extensive focus on storytelling around football.
• Lead and execute key communication sports- and culture-led initiatives and moments within Germany, deliver end-to-end project management
• Successfully manage, navigate and lead a diverse and complex set of stakeholders internally and externally, even when stakes are high.
• Bring in your sophisticated media network to collaborate with the most influential opinion leaders with the German media and social media landscape. Key contacts in the sports/ football media business are a must.
• Seek outside-world opportunities that takes the brand to new spaces and towards the edges of sports at the intersection of sport and style - in particular through German Football
• Be an architect of a new media / medium network for Germany that serves and truly engages with the next generation of athletes, dare to explore and find new outside-world opportunities that takes the brand to new spaces
• Confidently present plans and navigate through the internal matrix to position the Comms functions and its crucial importance and impact on the business
• Keep up to date with emerging trends in fashion, design, film, art, media and technology
• Manage and navigate through critical situations to protect the corporate and brand reputation

Qualifications:

• Extensive and long-standing experience in corporate communications or public relations roles supporting (global) sports / eminent organizations
• Bring in a strong media relations network and skillset to drive corporate and brand storytelling at senior editorial and publisher executive level, with a dedicated focus on the Germany social and traditional football media
• Deep knowledge about the current and evolving social media and sports platforms, tools and technologies and its effective use to resonate with Gen Z
• Profound understanding of the intersection of sport and fashion, streetwear and broader culture within Germany and beyond
• Professional experience and keen understanding of the sphere of influence of German Football (elite, women’s, men’s, grassroots), Running (elite and everyday runners; communities) and sneaker culture and its communities; cultural and business influence
• Successful experience in developing and executing strategic communications plans, that delivers narrative-led storytelling and consumer engagement with a variety of key audiences and stakeholders, both external and internal
• Excellent and effective communicator of ideas, concepts and plans, with the ability to influence across a complex matrix on a functional and local basis
• Strong end-to-end project management skills, including strategic planning, creative ideation, execution, budgeting, and agency management
• Experience with software tools such as Keynote, Word, PowerPoint, Slack, ideally also familiar with data-insights driven tools as well as Work