(Junior) Marketing Manager (m/f/x)

Rail-Flow; Frankfurt; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A logistics technology company based in Frankfurt is seeking a Marketing Manager who will drive brand success through content creation and strategic planning. This role involves developing email campaigns, managing collaborations with various departments, and being proficient in marketing tools. Ideal candidates will possess a marketing degree, have at least 2 years of experience, and be fluent in German and English. This position offers a hybrid work model with attractive perks to support your professional growth.

Leistungen

Flexible home office

Subsidized Germany ticket

Bike leasing programs

Professional development budget

High-quality IT equipment

Team events annually

Qualifikationen

• At least 2 years of professional experience in content or creative marketing.
• Industry experience in software or in an agency environment preferred.
• Self-motivated, structured, and solution-oriented.

Aufgaben

• Develop and create key digital content to generate demand.
• Plan and realise high-performance email campaigns.
• Conceptualise and coordinate trade fair appearances.

Kenntnisse

Content marketing strategies

B2B marketing

Storytelling

Fluency in German and English (C2)

Ausbildung

Degree in marketing, communications, or journalism

Tools

CMS (WordPress)

CRM tools (Hubspot)

Jobbeschreibung

Your mission

As a Marketing Manager, you will play a pivotal role in driving our brand’s success by strategically planning and creating impactful content, customizing campaigns for target audiences, enhancing marketing strategies, managing email and event initiatives, collaborating across departments, producing high-quality marketing materials, and coordinating with external partners.

• Strategic planning and content creation:You will develop and create key digital content along the customer journey to effectively generate demand and leads.
• Targeted content customisation: You adapt content specifically for target customers and ensure its distribution via optimal touchpoints, including social media and search engine advertising.
• Further development of marketing strategies:You are actively involved in the further development of our marketing strategies and the positioning of our brand.
• Email marketing:You plan and realise high-performance email campaigns to activate and reactivate our target groups.
• Event management:You will conceptualise and coordinate trade fair appearances and participation in events and congresses.
• Collaboration with specialist departments:You work closely with various specialist departments to precisely address target groups and implement sales-promoting marketing campaigns.
• Content creation:You create or procure content for brochures, flyers, texts as well as image and video material
• Management of external partners:You will be responsible for managing our external agencies and service providers.

Your profile

• You have a degree in marketing, communications, journalism, or a comparable field.
• You have at least 2 years of professional experience and feel at home in the field of content or creative marketing.
• Ideally, you have industry experience in software or in an agency environment and bring knowledge in B2B marketing.
• You are proficient in the conception and application of content marketing strategies and have a good sense of storytelling and target audience communication.
• You are highly self-motivated, work independently, structured, and solution-oriented.
• You are competent in using marketing tools such as CMS (Wordpress) and CRM tools (Hubspot)
• You are fluent in both German and English at a C2 level.

Why us?

• Shape the future by shifting traffic from road to rail.
• Work on cutting-edge marketplace and software solutions that impact the entire logistics industry.
• Become part of a dynamic, international team where senior management brings extensive experience from the corporate and startup world.
• Enjoy a high degree of creative freedom and decision-making power, supported by an attractive benefits package, including:
  • Flexible home office: Work in our modern offices or fully remotely
  • Subsidized Germany ticket or Givve-Card
  • Bike leasing programs
  • Professional development budget for your career growth
  • High-quality IT equipment of your choice (including a MacBook or Windows laptop)
  • Two great team events per year