Junior Influencer Marketing Manager - ITALY

air up®; Köln; Vor Ort; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

A fast-growing beverage company is seeking a Junior Creator Marketing Manager to drive effective creator marketing campaigns in the Italian market. The ideal candidate will have experience in influencer marketing, fluent English and Italian skills, and a knack for social media trends. Responsibilities include budget management, relationship building with creators, and performance analysis. This role promises a start-up spirit and various perks, including 30 vacation days and opportunities for personal development.

Leistungen

30 days of vacation

Discount on products

Employer-funded pension

Purpose-built office

Personal development

Regular team events

Workation options

Qualifikationen

• Previous relevant experience in Influencer Marketing for the Italian market.
• Home in Social Media with understanding of trends and influencers.
• Strong knowledge of social media platforms like Instagram, YouTube, TikTok.

Aufgaben

• Develop and manage local content creator marketing campaigns.
• Identify and manage relationships with creators.
• Analyze campaign performance and provide insights.

Kenntnisse

Influencer Marketing

Social Media Management

Budget Management

Negotiation Skills

Data Analysis

Fluent English

Fluent Italian

Ausbildung

Bachelor's or Master's degree

Jobbeschreibung

Be extraordinary - Excite the ordinary!
Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.

Are you looking to take on a new challenge? Let's talk.

With Content Creator and Influencer Marketing being a key marketing channel for air up and contributing to a major part of our revenue and business growth, we are looking for a Junior Creator Marketing Manager for the Italian market who is passionate about combining creativity with data-driven performance.

Location: Munich.

Your responsibilities

• Develop highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
• Identify relevant creators for long-term brand partnerships.
• Develop and manage relationships with creators, influencers and agencies.
• Share responsibility for the monthly planning and management of a six‑digit budget covering the IT region.
• Take full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day‑to‑day communication, content reviews, performance analysis and campaign reporting.
• Monitor, report & analyze campaigns on a monthly basis and maximize campaigns based on insights.
• Develop and implement innovative, performance‑driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
• Stay up to date with the latest creator marketing economy trends and incorporate them into your strategies & campaigns.
• Work closely with other cross‑functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
• Collaborate with the wider cross‑country creator marketing team to ensure local market learnings are shared to optimize overall performance.
• Develop seeding and UGC campaigns alongside the other departments.

This is you

• You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
• Fluent English speaker & Fluent Italian in written and spoken words.
• You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year).
• You feel at home in Social Media, having a feeling for current and future trends and influencers are always on your mind.
• You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical.
• You have a knack for numbers and bring above average negotiation skills with you.
• You have strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert.
• You are based in Germany.

What’s in for you?

• 🏖 30 days of vacation.
• 🏷 Discount on our products.
• 💰 Employer‑funded pension & location‑related insurances (may vary per country).
• 🏡 Purpose‑built office in MUC.
• 📈 Personal development.
• 🎉 Regular team events.
• 🏁 Start‑up spirit.
• 🌍 Workation options (availability may differ by role).

air up® has developed an innovative and world‑first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single‑use plastic bottles, sugar, or additives. air up is a young, fast‑growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.