[Hiring] Senior Manager, Customer Lifecycle Marketing @Samsara

Samsara; Deutschland; Remote; EUR 102.000 - 183.000; Vollzeit

Zusammenfassung

A leading technology firm is seeking a Senior Manager in Customer Lifecycle Marketing to develop and lead global lifecycle strategies. You will collaborate with senior stakeholders and manage a team to enhance customer engagement and retention through data-driven programs. Candidates should have significant experience in lifecycle marketing and strong leadership skills. This is a remote position open to candidates residing in the US.

Leistungen

Competitive total compensation package

Remote and flexible working

Health benefits

Career development opportunities

Qualifikationen

• 8+ years of experience in lifecycle marketing at a high-growth tech company.
• 2+ years of direct people management experience.
• Proven ability to drive cross-functional initiatives.

Aufgaben

• Define and evolve the global customer lifecycle strategy.
• Develop scalable content frameworks and segmentation strategies.
• Manage and mentor a team delivering personalized lifecycle experiences.

Kenntnisse

Lifecycle Marketing

Data analysis

Cross-functional initiatives

Team leadership

Customer engagement

Ausbildung

Bachelor’s degree

Tools

Iterable

Gainsight

Salesforce

Tableau

Databricks

Jobbeschreibung

Overview

Sep 08, 2025 - Samsara is hiring a remote Senior Manager, Customer Lifecycle Marketing. Salary: $119,840 - $214,000 USD. Location: USA.

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve operations. We help improve the safety, efficiency and sustainability of physical operations across industries including agriculture, construction, field services, transportation, and manufacturing.

Working at Samsara means you’ll help define the future of physical operations and be on a team shaping product solutions such as Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have autonomy and support to make an impact at scale.

About the role

As Senior Manager, Customer Lifecycle Marketing, you will shape how Samsara engages with customers, leading the strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You’ll collaborate with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure alignment and coordinated execution. This role offers the opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strategic thinking, data fluency, and a bias for action, leading your team with clarity and continuous improvement.

This is a remote position open to candidates residing in the US.

You should apply if:

• You want to impact the industries that run our world: your efforts will have real-world impact, supporting safety and efficiency across critical sectors.
• You are the architect of your own career: Samsara supports rapid career development in a hyper-growth environment.
• You’re energized by our opportunity: the digitization of large sectors requires creative, ambitious ideas for customers.
• You want to be with the best: you will join a high-caliber team that encourages you to excel.

In this role, you will

• Define and evolve the global strategy: Establish the strategic vision and roadmap for the post-sale journey (onboarding, adoption, retention, expansion, renewal, advocacy). Align with business priorities and partner with global stakeholders to ensure consistent execution and measurable impact.
• Operationalize the strategy through scalable programs: Develop modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs. Build journeys and collaborate cross-functionally to drive lifecycle outcomes.
• Foster a high-performing, globally oriented team: Manage and mentor a team delivering personalized lifecycle experiences at scale. Foster ownership, experimentation, and customer-centric thinking across regions.
• Drive always-on testing and optimization: Implement a test-and-learn approach across journeys, channels, and segments. Champion experimentation to improve activation, adoption, retention and expansion.
• Establish global lifecycle reporting: Build reporting frameworks with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. Create dashboards for engagement, adoption, and retention trends.
• Translate customer insights into action: Use product usage data, support insights, and CS intelligence to inform priorities and optimize journey design. Address friction points and reinforce value at every stage.
• Champion Samsara’s cultural principles and scale them globally.

Minimum requirements for the role

• 8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives.
• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
• Strategic and solutions-oriented leader who can mobilize teams and drive outcomes in a fast-paced environment.
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals.
• Strong executive presence and communication skills, able to synthesize data into clear narratives and influence at all levels.
• Empathetic team leader fostering high performance, collaboration, and continuous learning.
• Hands-on experience with tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from a 4-year institution.

An ideal candidate also has

• Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys (segmentation, journey orchestration, customer scoring).
• Ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially via experimentation.
• Experience managing structured testing workflows and refining campaigns based on feedback and metrics.
• Ability to articulate customer journey strategies tied to outcomes like net retention and expansion revenue.
• Comfort with ambiguity, prioritization in fast-moving contexts, and bias for turning insight into execution.

Salary range note: The range of annual base salary for full-time employees for this position is below. Base pay varies by city, knowledge, skills, and experience.

$119,840 — $214,000 USD

Equal opportunity

At Samsara, we welcome everyone regardless of background. All qualified applicants receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.

Benefits

Full-time employees receive a competitive total compensation package along with remote and flexible working, health benefits, and other benefits. Visit the Benefits site for more information.

Accommodations

Samsara is an inclusive work environment and we are committed to equal opportunity in employment for qualified persons with disabilities. Please email [e-mail] if you require accommodations during the recruiting process.

Flexible Working

We embrace a flexible working model that supports remote work where possible. Some positions may have location requirements; offers are contingent on the ability to work legally in the specified location.

Fraudulent Offers

Samsara does not charge fees to applicants. Official communication will come from emails ending in @samsara.com. For more on fraudulent offers, please review our blog post.