Growth Marketing Manager - New Acquisition Channels (m/f/d)

getolo; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An innovative InsurTech company is seeking a Growth Marketing Manager - New Acquisition Channels to enhance customer acquisition strategies. The role involves identifying and scaling new channels, analyzing performance metrics, and working closely with cross-functional teams. Ideal candidates will have 3-5 years of experience in performance marketing, strong analytical skills, and a focus on continuous improvement. This hybrid position allows for remote work with 2-3 days in the Berlin office.

Leistungen

Attractive fixed salary

28 vacation days

Hybrid work model

Learning Budget

Free coaching sessions

Qualifikationen

• 3-5 years of experience in performance marketing or growth marketing in a digital-first company.
• Strong track record of improving growth metrics such as CAC and CVR.
• Ability to work with cross-functional teams including Brand, Product, Tech, and Data.

Aufgaben

• Identify and scale new customer acquisition channels.
• Launch and optimize various customer acquisition channels.
• Conduct A/B testing and monitor performance metrics.

Kenntnisse

Performance Marketing

Growth Metrics

Analytical Skills

Cross-Functional Team Collaboration

English Business Fluent

Jobbeschreibung

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager - New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area - this role is hybrid with 2-3 days a week onsite presence required.

Your role in a team

• As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non-paid platforms
• Identify, evaluate, and discover the next scalable acquisition channels for the company to invest in
• Launch and optimize new customer acquisition channels - including TV, external email, and emerging paid platforms.
• Own performance KPIs for early-stage channels: CAC, ROAS, payback period, and funnel conversion
• Conduct A/B testing, track campaign performance, evaluate performance metrics, and optimise based on analytics and KPIs
• Continuously monitor industry trends and competitors to spot new opportunities early
• Apply growth hacking techniques and data-driven decision-making to maximise ROI
• Collaborate closely with Brand, Product, Data and local Country Managers
• Channel tests and investment proposals must align with Marketing Leadership's strategic priorities.

Requirements

• 3-5 years of operative experiences as Performance Marketing Manager or Growth Marketer in a scale-up or digital-first company
• Track record of owning and improving growth metrics such as CAC, CVR and LTV
• Experience working with cross‑functional teams: Brand, Product, Tech, Data
• Strong analytical skills and comfort with experimentation frameworks
• Clear understanding of channel‑market fit
• Growth mindset!
• English business‑fluent
• German nice to have

Why getolo?

Salary & Vacation

• Attractive fixed salary
• Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st

Mobility & Flexibility

• Choose between a free Swapfiets bike, a BVG ticket ("Umweltticket") or a "Deutschlandticket" subsidised by us
• Work hybrid – from your home office or in our office in Berlin‑Mitte
• Work abroad in the EU for up to 60 days

Health

• Benefit from free coaching sessions with nilo.health, our mental health tool
• Test our products yourself! Choose between dentolo, petolo or vitolo

Development

• Learning Budget starting from 750 € per year
• Regular (360‑degree) feedback

And much more…

• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform
• Two Community Days per calendar year
• Pet friendly office

Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!

About Getolo

Founded in 2015, getolo GmbH is an innovative and award‑winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add‑on coverage. Under the brands dentolo, petolo, and vitolo, we serve over 200,000 customers in Germany, providing digital and hassle‑free protection that seamlessly integrates into their daily lives.

We believe that prevention is always better than cure — which is why we focus on preventive care, customer‑centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.

getolo's company culture is built on collaboration, innovation, and agility—always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany.

getolo is an equal‑opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.

Contact:

getolo Recruiting Team

[e-mail]