Growth Marketing Manager

Alt; Deutschland; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic tech company in Germany is looking for a seasoned growth marketer with over 5 years of experience in lifecycle marketing. You'll own GTM campaigns and develop communication strategies to enhance user engagement through various channels. The ideal candidate has a strong data literacy background and expertise with tools like Iterable and Amplitude. This role offers an opportunity to make a measurable impact in a fast-paced environment.

Qualifikationen

• 5+ years of experience in growth marketing with lifecycle expertise.
• Proven ability to build and optimize complex lifecycle campaigns.
• Strong data literacy for analyzing and reporting performance metrics.

Aufgaben

• Own GTM campaigns connecting product value to user needs.
• Create lifecycle communication strategy across email and product surfaces.
• Test and optimize flows to drive activation and retention.

Kenntnisse

Growth marketing

Lifecycle marketing

Data analysis

Communication strategy

Tools

Iterable

Amplitude

Segment

Branch

Jobbeschreibung

What You’ll Do

• Own GTM campaigns that connect product value to user needs, aligned across teams.

• Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.

• Test and optimize flows to drive activation, conversion, and retention.

• Partner early with Product and Design to shape communication throughout the user journey.

• Deliver data-driven insights to refine messaging and influence future product and GTM decisions.

• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Success Metrics

• Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users.

• Increase activation, conversion, and retention through optimized lifecycle programs.

• Establish agility in GTM execution and ensure product-led communication is cohesive and measurable.

What We’re Looking For

• 5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment.

• Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app.

• Experience partnering with Product and Design to ensure end-to-end cohesion.

• Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions.

• Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar).

• Proven track record of balancing GTM planning with execution that delivers measurable impact.