Growth Manager (B2B) (mfd)

Omio; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading travel technology company based in Berlin is seeking a Growth Manager for B2B to innovate and execute strategies for lead generation and lifecycle marketing. The role involves hands-on campaign design, collaboration with teams, and creating impactful CRM programs. Ideal candidates will have at least three years of experience in Growth Marketing along with strong analytical and communication skills. The company values diversity and offers competitive compensation.

Leistungen

Impactful work

Competitive compensation

Subsidized Urban Sports Club membership

Diverse team of over 45 nationalities

Qualifikationen

• 3 years in Growth Marketing with CRM and B2B Marketing.
• Ability to build CRM programs from the ground up.
• Knowledge of CRM tools and automation workflows.

Aufgaben

• Help develop lead generation and SMB customer acquisition activities.
• Design and implement CRM campaigns across multiple channels.
• Collaborate with marketing and product teams.

Kenntnisse

Growth Marketing

CRM marketing

Analytical mindset

Communication skills

Tools

Braze

Jobbeschreibung

Growth Manager – B2B

As the Growth Manager for B2B at Omio you’ll own and execute lead generation and lifecycle marketing strategies that activate and grow our global network of B2B clients. This newly created role is foundational to enabling scalable and personalized communication with our partners, driving onboarding success, product adoption and revenue impact.

Key Responsibilities

• Help develop and implement lead generation and SMB customer acquisition activities across various channels (industry databases, paid marketing channels like LinkedIn and Google).
• Design and implement CRM campaigns across email, in-product and push channels to convert leads into customers and enable growth of B2B accounts.
• Collaborate closely with Partner Marketing and Product teams to align CRM flows with the partner journey and commercial goals.
• Build onboarding and lifecycle journeys that move partners from contract signature to first booking and ongoing engagement.
• Run A/B tests to refine messaging frequency and channel mix, optimizing campaign effectiveness at each lifecycle stage.
• Use basic HTML to create and adapt CRM templates tailored to B2B communications.
• Define and manage targeted B2B segments based on industry verticals, partner type, business potential, product usage and lifecycle maturity.
• Manage CRM platforms such as Braze to automate and create partner campaigns.
• Ensure accurate event tracking, trigger logic and data integrity across systems to power timely relevant communications.
• Troubleshoot and continuously improve campaign operations, optimizing performance.

Qualifications

• 3 years in Growth Marketing with CRM and B2B Marketing.
• Demonstrated ability to build CRM programs from the ground up, including data setup, campaign design and cross‑functional rollout.
• Knowledge of CRM tools and marketing automation workflows.
• Strong analytical mindset, able to interpret performance data and make actionable insights.
• Self‑starter with excellent communication skills and the ability to align stakeholders.

Benefits & Perks

• Have an impact. With innovation and smart technology we are changing the way people travel and you too can have an impact on this ride.
• A competitive and attractive compensation package.
• Subsidized Urban Sports Club membership.
• A diverse team of more than 45 nationalities.
• Diversity makes us stronger. We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age or disability.

Remote Work

No

Employment Type

Full‑time