- Drive profitable growth, market leadership, and capability development across the Veteran’s Affairs business
- Shape commercial strategy for the VA Health System and translate priorities into actionable medium- to long-term plans
- Own and drive the national VA Business Development function across VA Medical Centers and VISNs
- Provide operational oversight and implement scalable processes, standards, and best practices
- Monitor VA market dynamics, competitive developments, and emerging opportunities
- Recruit, lead, coach, and develop a national team of Business Development Specialists
- Foster accountability, engagement, collaboration, and continuous improvement
- Build relationships with key stakeholders and decision-makers throughout the VA Health System
- Lead strategic engagement with VA Medical Centers, including account strategy, business reviews, opportunity identification, and long-term planning
- Influence, negotiate, and align customer and internal stakeholders
- Coordinate execution across Sales, Marketing, Customer Service, Logistics, Commercial, and other cross-functional teams
- Design and implement commercial strategies, processes, go-to-market strategies, and operating model design
- Develop customer engagement strategies tailored to the VA Health System
- Own business performance, including sales, operating income, expenses, forecasts, budgets, account planning, and quota recommendations
- Monitor account and regional performance and develop contingency plans
- Oversee field expense budgets, expense reports, commission payments, and field administration
- Provide monthly staffing status and conduct monthly business reviews with the VP of Sales
- Produce sales reports and analysis
- Maintain job standards, job descriptions, work standards, reporting tools, and coaching tools
- Conduct business according to high ethical and professional standards
Requirements
- BA or BS degree
- 8+ years successful sales experience
- 5+ years of medical sales management experience with proven success
- Willingness and ability to travel, including overnight, 50%–75%
- Proven success within the VA Health System
- Strong knowledge of Urological and Continence Care products
- Valid driver’s license
- Completion of credentialing requirements meeting each healthcare facility’s access requirements
- Compliance with applicable laws, regulations, the MedTech Code of Conduct, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
- Demonstrated success building and sustaining long-term relationships with senior VA Health System stakeholders, VA Medical Center leaders, and key decision-makers
- Ability to lead and coach sales teams through complex, extended VA sales cycles
- Adaptability and change leadership
- Strong business acumen and analytical capability
- Experience in reporting, strategic planning, and project management at account and regional levels
- Deep knowledge of Urological and Continence Care products, customer needs, and care pathways within the VA Health System
- Understanding of industry trends, competitive landscape, emerging technologies, and market dynamics impacting VA and Continence Care markets
- Proficient computer skills, including MS Office Suite (Word, Excel, and PowerPoint) and CRM databases
- Excellent written and verbal communication skills
Core Competencies
Demonstrates strong business acumen and analytical capability, with proven success in leading and coaching sales teams within the VA Health System. Capable of developing and implementing commercial strategies, managing complex sales cycles, and fostering long-term relationships with key stakeholders.
Highest-signal resume keywords
- VA Health System Experience
- Urological and Continence Care Knowledge
- Sales Management
- Strategic Planning
- Business Development
ATS Optimization Keywords
Hard Skills
- Sales Performance Management
- Account Planning
- Market Analysis
- Project Management
- Budget Management
Soft Skills
- Leadership
- Coaching
- Communication
- Collaboration
- Adaptability
Certifications & Qualifications
- Valid Driver’s License
- Completion of Credentialing Requirements
Industry Keywords
- MedTech Code of Conduct
- Advamed Code of Ethics
- Healthcare Compliance
- Sales Strategy
- Market Dynamics
Tools & Technologies
- MS Office Suite
- CRM Databases