Director Insights & Analytics DACH (m/w/d)

Mondelēz International; Bremen; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading global snack company is seeking a Director of Insights & Analytics in Bremen. This role involves leading the I&A agenda, driving business growth through data-driven insights, and managing marketing research initiatives across the DACH region. The ideal candidate will have 12-15 years of experience, particularly in FMCG, and possess strong skills in consumer analysis and team leadership. A strategic mindset and cultural adaptability are essential for success in this position.

Qualifikationen

• 12-15 years of marketing research experience with increasing responsibility.
• Experience in working at a strategic level influencing business decisions.
• Proficient in managing remote teams.

Aufgaben

• Lead the I&A agenda within DACH and develop consumer insights.
• Collaborate with Marketing Lead to identify growth opportunities.
• Manage research plans and ensure compliance with procurement policies.

Kenntnisse

Marketing research experience

Multi-country experience

Data analysis skills

People management across cultures

Jobbeschreibung

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The Director Insights & Analytics is responsible and leads the end to end I&A agenda within DACH. This role is responsible to develop and leverage a comprehensive consumer, shopper and market understanding and turn these insights into business implications and recommendations across all relevant countries in the cluster, with shared accountability for growth and delivery of business results.

The Director Insights & Analytics DACH role reports to VP Insights & Analytics MEU and is part of the MEU I&A Leadership Team.

How you will contribute

Primary Accountabilities / Responsibilities

The I&A Director DACH partners with the Marketing Lead DACH and the Management Table to identify key learning needs in the areas of: Business understanding, Consumer and Shopper understanding, Category and Brand development and growth opportunities, portfolio strategy, creative development, innovation. Directly and through the team, the I&A Director DACH will be responsible for:

Business performance and optimisation (through tracking & learning):

• Analysis of Retail Panel data, Consumer Panel data, Advertising Tracking, Competitive Product Testing, etc.
• Synthesis of situational analysis, competitor information across markets to shape the cluster agenda for AC & SP
• Work with agencies to ensure that reports and presentations are concise, easy to read as well as action orientated

Growth Opportunities identification:

• Understanding the consumer & shopper landscape through analysis of the consumer and shopper dynamics (i.e. consumer panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people trends
• Leveraging globally implemented U&As and market structure tools as a lens to look through for local consumers, shoppers and markets
• Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer and category knowledge, as well as insights from multiple sources with consumer and business knowledge, and synthesize to provide clear understanding of present and future growth drivers

Generating behaviour changing insight & identifying effective levers of engagement:

Build insights which guide business decision making regarding the following areas:

• Portfolio and architecture: Own and competitor brand portfolio mapping, brand architecture and stretch, brand/product/pack/price architecture, understanding consumer cohorts
• Innovation: Role of Innovation in brand/category growth, innovation platform development research, product and pack design guidance
• Organic Brand growth: Core growth opportunities, brand maintenance (comms. product/ packaging, assortment, pricing), comms. development, product/brand benchmarking. Might be involved in developing consumer and shopper map with MPP tool
• Manage research plans and projects for the cluster across consumer and shopper

Resource Management & Learning Plan:

• Help to identify consumer, shopper and marketing opportunities and/or issues after discussion with Category/ Country Marketing and / or regional brand platform team and/or manager and recommend appropriate ways to address them. Create the 4-2-1 learning plan for the cluster and align with key stakeholders in DACH as well as with the VP I&A MEU
• Maximise value and efficiency of research projects and comply with Mondelēz procurement and accounting policies and procedures
• Proactively build and maintain effective supplier relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI
• Responsible for ensuring appropriate knowledge management (historical) across the team, leveraging MDLZ tools such as iQuest and DeepSights
• This role is an active member of the I&A MEU Leadership Team contributing to the development and application of MEU Supplier Management, best practices and functional strategies and plans for Europe

Talent Management

• This role is responsible to maintain / developing talent through appropriate coaching and guidance, to conduct appraisals with direct reports and to ensure personal development plans are in place for all team members

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• 12-15 years of marketing research experience, in increasing responsibility positions. FMCG experience a plus
• Multi country experience, demonstrated ability to work across cultures
• Experience in working at a strategic level, leveraging consumer knowledge to influence short and long term business decisions
• Experienced across all research techniques and applications
• Experienced and effective in managing people across different cultures, working in remote teams
• Comfortable with data analysis for business understanding and tracking

We particularly welcome applications from people with disabilities. For further support during the application process, please contact the local employee representation for people with disabilities at [e-mail].

Relocation Support Available? No Relocation support available Business Unit Summary We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type Regular Brand Building insights Insights