Customer Marketing Manager OTC (m/w/d)

Haleon; München; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A global consumer health company in Munich seeks a Customer Marketing Manager to drive shopper and customer activations for leading brands. The role requires collaboration across teams to implement effective marketing strategies, with a strong emphasis on communication and organizational skills. Candidates should have a Bachelor's degree and 2+ years of experience in Customer or Brand marketing.

Leistungen

Competitive salary and performance-based bonus

At least 30 vacation days

Flexible work arrangements

Health benefits and wellness perks

Training opportunities including Mini-MBA

Qualifikationen

• 2+ years experience in a Customer or Brand marketing role, focused on retail or FMCG.
• Strong organizational skills to manage multiple tasks.
• Detail-oriented with a focus on high-quality marketing executions.

Aufgaben

• Execute shopper marketing strategies to maximize engagement and sales.
• Collaborate with Sales & Commercial Excellence teams on marketing initiatives.
• Monitor marketing activities for continuous improvement.
• Analyze sales data to optimize marketing efforts.

Kenntnisse

Customer/Trade Marketing

Shopper Marketing

Sales

Excellent communication

Organizational skills

Ausbildung

Bachelor's degree in Marketing, Business, or a related field

Tools

Marketing analytics tools

Jobbeschreibung

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Voltaren, Sensodyne, Panadol, Advil, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role

As the Customer Marketing Manager OTC at our Munich office, you will play a pivotal role in driving the success of shopper and customer activations for our leading brands. Your primary responsibility will be to ensure the seamless execution of these programs, working in close collaboration with Marketing, Sales, Field Force and Commercial Excellence teams. This cross-functional partnership is essential to align our business objectives and strategies, maximizing growth opportunities while meeting the needs of our customers and shoppers.

In this role, you will be accountable for the flawless execution and implementation of annual brand plans.

You are a proactive team player with a positive, can-do attitude and the ability to work independently. Your background in Customer/Trade Marketing, Shopper Marketing, or Sales, combined with your passion for collaborating with cross-functional teams, will be key to delivering outstanding results. Your flexibility and resilience will be crucial to thriving in this dynamic position.

Key responsibilities:

• Execute shopper marketing strategies at the (digital) point of sale to maximize shopper engagement and sales.

• Work closely with Sales & Commercial Excellence teams to implement marketing initiatives that align with retailer objectives.

• Coordinate with external agencies and vendors to ensure timely and effective execution of marketing campaigns.

• Monitor in-store marketing activities and provide feedback for continuous improvement.

• Support the development of promotional materials and in-store displays to enhance brand presence.

• Analyze sales data and shopper feedback to optimize marketing efforts and report on campaign performance.

Qualifications and skills :

• Bachelor's degree in Marketing, Business, or a related field.

• 2+ years experience in a Customer or Brand marketing role, with a focus on retail or FMCG environments.

• Strong organizational skills with the ability to manage multiple tasks and projects.

• Excellent communication and interpersonal skills to work effectively with internal teams and external partners.

• Detail-oriented with a focus on delivering high-quality marketing executions.

• Proficiency in using marketing analytics tools to assess campaign performance.

If you have the following characteristics, it would be a plus:

• Pharmacy landscape know-how (off- and online)

Benefits

• Join a dynamic team in an inspiring and international environment , right in the heart of Munich. Embrace our engaging culture of open, direct communication , or "Du-Kultur," while working in a central location .

• Enjoy the flexibility of remote work while maintaining a healthy work-life balance . Our hybrid model allows employees to work from the office three days per week , with the option to work from home as needed . Additionally , you can work up to 10 days per year from abroad , and our flexible time-tracking models provide even more freedom .

• We offer more than just a paycheck . Along with a competitive salary aligned with the collective agreement , you’ll receive a performance- based bonus that recognizes your contributions to our shared success . As per our agreement , you’ll enjoy at least 30 vacation days , special leave for important occasions , holiday pay , an annual bonus , and a company pension plan.

• We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package . We support mothers , fathers , and same-sex couples in family planning . Following the birth of a child , employees are entitled to family-friendly time off, as well as a birth allowance , a childcare subsidy , and access to emergency childcare services to ease your return to work .

• Health and well- being are a priority . We provide comprehensive health benefits , including vaccinations , regular access to our products , and sports- related perks . Plus, you’ll enjoy attractive corporate discounts on fashion , sports activities , concerts , and lifestyle offerings , as well as a subsidized canteen with healthy meal options .

• Your growth matters to us . We offer an extensive range of training opportunities , covering leadership , business skills , and technical competencies . You can even participate in our own "Mini-MBA" program at no cost to advance your career .

• We also make mobility easy and sustainable with a travel allowance , free underground parking in Munich, and our "Lease-a-bike" program .

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

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