Customer Marketing Manager

Jobgether; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading marketing firm is seeking a Customer Marketing Manager in Germany. In this role, you will drive customer engagement and advocate for product adoption within a global SaaS environment. You will manage end-to-end customer communications, develop advocacy programs, and execute marketing campaigns. Ideal candidates have 5-8 years of experience in B2B SaaS marketing. This position offers competitive compensation and a remote-first work model, supporting professional development in a mission-driven environment.

Leistungen

Competitive compensation aligned with local standards

Remote-first work model

Opportunities for professional development

Global team collaboration

Tools necessary to perform your role

Supportive work environment

Qualifikationen

• 5–8+ years of experience in B2B SaaS customer marketing, content, or lifecycle programs.
• Strong writing and editing skills with experience translating technical features into customer value.
• Hands-on experience with marketing automation, CRM, and segmentation tools.

Aufgaben

• Develop and manage the editorial and communications calendar.
• Create and optimize customer advocacy programs and campaigns.
• Design and execute cross-sell and upsell campaigns.

Kenntnisse

B2B SaaS customer marketing

Content creation

Cross-functional collaboration

Writing and editing skills

Marketing automation tools

Localization experience

Google Suite proficiency

Tools

HubSpot

Google Suite

Content Management Systems (Webflow)

Pendo

Jobbeschreibung

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer Marketing Manager in Germany.

In this role, you will drive customer engagement, advocacy, and expansion across a global SaaS customer base. You will manage and execute end‑to‑end customer communications, including newsletters, blogs, case studies, and product updates, while partnering with Product Marketing, Growth, Sales, and Customer Success teams. Your focus will be on creating scalable, localized content that strengthens customer relationships, promotes adoption, and drives ARR/MRR growth. The position requires both strategic thinking and hands‑on execution, ensuring customer stories are communicated effectively across multiple regions. You will also oversee content localization and regional review processes to maintain message fidelity. This is an opportunity to shape customer‑facing marketing programs in a fast‑growing, international environment with high impact.

Accountabilities

• Develop and manage the editorial and communications calendar, including newsletters, blogs, product/release updates, and lifecycle emails
• Create and optimize customer advocacy programs, reference pipelines, case studies, and testimonials
• Design and execute cross‑sell and upsell campaigns in partnership with Growth and Product Marketing teams
• Refresh onboarding and adoption communications in collaboration with Customer Success, including email and in‑app messaging
• Maintain website content, blogs, and resource center entries with customer stories and product updates
• Manage content localization workflows with regional reviewers to ensure message accuracy and consistency
• Partner with internal teams and agencies to produce high‑quality marketing content, white papers, and research briefs

Requirements

• 5–8+ years of experience in B2B SaaS customer marketing, content, or lifecycle programs
• Proven ability to produce and manage customer stories, campaigns, and content that drive retention and expansion
• Strong writing and editing skills with experience interviewing practitioners and translating technical features into customer value
• Hands‑on experience with marketing automation, CRM, in‑app messaging, and segmentation/measurement tools
• Ability to manage cross‑functional collaboration across Product Marketing, Growth, Sales, and Customer Success teams
• Experience coordinating localization and regional reviews; veterinary or healthcare tech experience is a plus
• Builder mindset: ability to create scalable processes, templates, and calendars without sacrificing quality
• Proficiency with Google Suite, CMS platforms (Webflow), HubSpot, Linear, Pendo, and webinar/user research tools

Benefits

• Competitive compensation aligned with local standards
• Remote‑first work model with strong asynchronous culture
• Opportunities for professional development and learning
• Global team collaboration with annual meet‑ups
• Tools and platforms necessary to perform your role effectively
• Supportive, mission‑driven work environment focused on growth and impact

Why Apply Through Jobgether?

We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.