CRM Lead (m/f/d)

METRO Markets; Düsseldorf; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading B2B marketplace is seeking a Strategic CRM Lead to elevate customer relationship management efforts. This role involves designing and executing CRM strategies to boost engagement and retention, utilizing a data-driven approach while managing campaigns. The ideal candidate has 5+ years of experience in CRM, a strong understanding of customer segmentation, and hands-on experience with CRM platforms. The position offers a dynamic work environment and flexible working options.

Leistungen

30 days of vacation

Flexible working hours

Discounted shopping with Metro Card

Health and wellbeing support

Language courses subsidy

Qualifikationen

• 5+ years of CRM or customer insights experience in a digital marketplace.
• Proven success in driving user engagement through CRM strategies.
• Hands-on experience with CRM platforms and analytics tools.

Aufgaben

• Define and implement a comprehensive CRM strategy across multiple channels.
• Lead the planning and execution of campaigns including reputation management.
• Analyze campaign data and optimize messaging based on key KPIs.

Kenntnisse

CRM strategies

Customer segmentation

Data analysis

Project management

Tools

Bloomreach

PowerBI

Google Analytics

Jobbeschreibung

Online marketplaces have never been this awesome.

We’re looking for a strategic and hands-on CRM Lead to take ownership of our customer relationship management efforts and elevate them to the next level. In this role, you’ll design and execute CRM strategies that boost engagement, increase retention, and maximize lifetime value. You’ll combine data-driven decision-making with creative campaign execution while working cross-functionally to deliver measurable impact.

What you’ll do

• Define and implement a comprehensive CRM strategy across multiple channels (email, local sales team integrations, etc.)
• Use advanced customer segmentation to deliver personalized, timely, and impactful communications
• Lead the planning and execution of automated, transactional, and ad-hoc campaigns – including reputation management initiatives
• Partner with Product, Data, and other teams to continuously enhance CRM performance
• Analyze campaign data, run A/B tests, and optimize messaging against key KPIs
• Manage and mentor a team of CRM Specialists and a Reputation Manager, fostering growth and excellence

You\'ve got

• 5+ years of CRM or customer insights experience, ideally in a digital marketplace or e-commerce environment
• Proven success in driving user engagement and retention through CRM strategies
• Deep understanding of customer segmentation, personalization, and marketing automation
• Hands-on experience with CRM platforms (e.g., Bloomreach) and analytics tools (e.g., PowerBI, Google Analytics)
• Strong communication, analytical, and project management skills
• A data-driven mindset paired with a passion for user experience and growth

We\'ve got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy
• 30 days of vacation per year
• Full support from METRO Group – our mother company
• Metro Card for shopping at discounted rates & company discounts with renowned brands
• JobRad for commuting
• Health and wellbeing support
• Language courses subsidy for professional growth

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.