Consumer Technical Insights Research Engineer (m/f/d)

Midea Europe GmbH; Stuttgart; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology firm in Stuttgart is seeking a Consumer Technical Insights Research Engineer to support market trend analysis and consumer research across product categories. This role involves designing research projects, analyzing market data, and providing insights that guide product development. The ideal candidate has a Bachelor's degree, at least 3 years of relevant experience, and strong communication skills. A flexible hybrid working system is offered along with various employee benefits including training opportunities.

Leistungen

Flexible working hours

Employee benefit programs

Career development opportunities

Qualifikationen

• Minimum 3 years of experience in consumer insights and research.
• Experience in durable home appliances is a strong advantage.
• Familiar with European markets and conducting consumer interviews.

Aufgaben

• Design consumer technical insight research for innovation.
• Lead collection and analysis of market data.
• Track and analyze consumer sentiment through various channels.

Kenntnisse

Consumer insights analysis

Research methodologies

Market analysis

Stakeholder management

Analytical skills

Ausbildung

Bachelor’s degree in relevant discipline

Jobbeschreibung

Consumer Technical Insights Research Engineer (m/f/d)

Permanent employee, Full-time · MERC, Stuttgart

Your responsibilities

Position Overview:

As a Consumer Technical Insights Research Engineer at the Midea European Research Center in Stuttgart, you will support the analysis of European market trends, conduct consumer research across multiple product categories, and help derive actionable insights to guide consumer‑focused product development. You will assist in concept testing and research activities to ensure new ideas and products meet consumer needs and succeed in the marketplace. Additionally, you will explore innovative methods and technologies to uncover unmet customer needs and translate them into opportunities for product innovation. Collaboration with global consumer insights and marketing teams will also be part of your role.

Your Responsibilities:

• Design, initiate and execute consumer technical insight research to build up knowledge base for products / features / selling points innovation, as well as generate technology trends for next generation products for European markets
• Generate insights and recommendations to ensure proper consideration of consumers into new product and features planning
• Lead the collection and systematic analysis of country market data (panels, socio‑economy, culture, demography, etc.), ensuring information quality and accuracy
• Track and analyze consumer sentiment and feedback through various channels, such as surveys, social media, focus groups, and online reviews, to guide future product innovation
• Responsible for understanding the market and VOC (Voice of the Customer) in the early stage of the NPD (New Product Development), and monitoring and review progress and quality management in the execution
• Provide strategic advice and decision making to Laundry Division
• Collaborate with cross‑functional teams (marketing, product development, sales) to integrate consumer insights into the product development lifecycle and ensure alignment with market demands
• Design and run consumer oriented tests in lab for USP validation
• Reference point for documentation and tracking about consumer facing topics (UMs, UI…)
• Consulting PD team about default settings requirements for EU market
• Account consumer testing institutes requirements and provide guideline to PD team for succeeding

Your profile

• Bachelor’s degree in relevant discipline, or above
• Min. 3 years of working experience in consumer insights, consumer research and user experience test
• Previous experience in durable home appliances is considered a strong advantage
• Having experience in both research agency side and client side is a plus
• Very familiar with European markets with solid knowledge and experience in both quantitative and qualitative research, and on‑site experience in conducting consumer interviews
• Very good communication and stakeholder management skills, working in a fast‑paced intercultural working environment and complex organizational matrix
• Result‑oriented, entrepreneurial spirit with “can‑do” attitude, down‑to‑the‑earth, fast learner, strong analytical and consultative skills
• Excellent English skills in both written and spoken. German or Chinese is plus

What we offer

• An international working environment and agile teamwork
• Goal‑oriented and collaborative organizational culture
• Flexible working hours with hybrid working system
• Various opportunities for further training and career development
• Employee benefit programs (such as lunch benefit, company doctor, pension plan)

If you would like to be part of the Midea success story, please apply via our online portal with your application documents (cover letter, CV, references, salary expectations and earliest possible starting date).

MAKE YOURSELF AT HOME – With this slogan, Midea Group has been committed to enriching households and people’s lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow.

Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.