Chief Growth Officer

Jobtailor; Freiburg im Breisgau; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

Jobtailor in Freiburg im Breisgau is seeking a hands-on Chief Growth Officer to lead the online shop, performance marketing, CRM and brand management, with a strong focus on revenue and profitability. You will drive growth using KPI-based metrics, expand distribution and partner sales, oversee fulfillment and logistics, and lead cross-functional teams as the company professionalizes.

You will partner with shareholders to shape strategy and scale the business, requiring fluency in German and

Qualifikationen

• Deep, hands-on expertise in growth and marketing.
• Experience with an owned physical product or brand; not exclusively in retail, distribution, or platform/marketplace businesses
• Several years of partial or full responsibility for growth and P&L
• Experience with a brand of relevant scale or an equivalent area of responsibility; guideline: approximately €20–50 million in revenue
• Experience or expertise in performance marketing, CRM, and brand management
• Ability to lead and challenge teams using KPIs such as CAC, ROAS/MER, LTV, conversion rate, AOV, and contribution margin
• Strong understanding of product, portfolio, and commercial drivers such as margin, full‑price sell‑through, sell‑through rate, and repeat purchase rate
• Entrepreneurial mindset, results orientation, strong execution skills, and ownership
• Structured, priority‑driven, and hands‑on approach, including in resource‑constrained environments
• Fluent German and English, with excellent negotiation skills

Aufgaben

• Assume commercial leadership of the company
• Oversee the online shop, performance marketing, CRM, and brand management
• Drive growth, brand, and D2C based on data, with a focus on revenue and profitability
• Manage growth using KPI-based metrics, impacting revenue, margin, and contribution margin
• Further develop distribution and partner sales as a second growth channel
• Help manage fulfillment, logistics, and returns to create a scalable operation
• Establish processes and a KPI-based management framework
• Lead cross-functional teams
• Gradually expand the scope of responsibility as the company professionalizes and grows
• Work closely with the shareholders

Kenntnisse

Growth & marketing

Performance marketing

Brand management

CRM

KPI analysis

Revenue management

Margin optimization

Data-driven decision making

Growth strategy development

Product portfolio management

Commercial drivers analysis

Entrepreneurial mindset

Results orientation

Strong execution

Structured approach

Negotiation skills

Jobbeschreibung

• Assume commercial leadership of the company


• Oversee the online shop, performance marketing, CRM, and brand management


• Drive growth, brand, and D2C based on data, with a focus on revenue and profitability


• Manage growth using KPI-based metrics, impacting revenue, margin, and contribution margin


• Further develop distribution and partner sales as a second growth channel


• Help manage fulfillment, logistics, and returns to create a scalable operation


• Establish processes and a KPI-based management framework


• Lead cross-functional teams


• Gradually expand the scope of responsibility as the company professionalizes and grows


• Work closely with the shareholders

Requirements

• Deep, hands‑on expertise in growth and marketing


• Experience with an owned physical product or brand; not exclusively in retail, distribution, or platform/marketplace businesses


• Several years of partial or full responsibility for growth and P&L


• Experience with a brand of relevant scale or an equivalent area of responsibility; guideline: approximately €20–50 million in revenue


• Experience or expertise in performance marketing, CRM, and brand management


• Ability to lead and challenge teams using KPIs such as CAC, ROAS/MER, LTV, conversion rate, AOV, and contribution margin


• Strong understanding of product, portfolio, and commercial drivers such as margin, full‑price sell‑through, sell‑through rate, and repeat purchase rate


• Entrepreneurial mindset, results orientation, strong execution skills, and ownership


• Structured, priority‑driven, and hands‑on approach, including in resource‑constrained environments


• Fluent German and English, with excellent negotiation skills

Core Competencies

Demonstrates deep expertise in growth and marketing, with a strong focus on performance marketing, CRM, and brand management. Proven ability to lead cross‑functional teams and manage P&L for brands with significant revenue, utilizing KPI‑based metrics to drive profitability and operational scalability.

Highest‑signal resume keywords

• Growth And Marketing Expertise


• P&L Responsibility


• Performance Marketing


• KPI Management


• Fluent In German And English

Hard Skills

• Performance Marketing


• CRM


• Brand Management


• KPI Analysis


• Revenue Management


• Margin Optimization


• Data-Driven Decision Making


• Growth Strategy Development


• Product Portfolio Management


• Commercial Drivers Analysis

Soft Skills

• Entrepreneurial Mindset


• Results Orientation


• Strong Execution Skills


• Structured Approach


• Excellent Negotiation Skills

Industry Keywords

• D2C


• E-Commerce


• Fulfillment


• Logistics


• Partner Sales


• KPI-Based Management


• Revenue Growth


• Contribution Margin


• CAC


• LTV