Location:
Berlin, Germany (hybrid) · also open to Zurich, Switzerland
Contract:
Permanent, full-time
We are looking for a Chief Growth Officer to shape and execute a growth strategy for an innovative healthcare company as they enter their next stage of expansion.
This role will own customer acquisition and revenue growth across Germany, Switzerland, and new international markets, spanning performance marketing, product marketing, lifecycle marketing, analytics, and customer engagement.
This is a highly entrepreneurial, hands‑on leadership position for someone who can define the strategy, build the growth engine from the ground up, and execute with pace and precision.
Key Responsibilities:
- Develop and execute the company's growth strategy, with accountability for customer acquisition, conversion, and revenue growth.
- Lead performance marketing initiatives across a range of digital channels, optimising spend and return on investment.
- Manage significant marketing budgets and allocate resources effectively to maximise commercial impact.
- Identify and launch scalable growth initiatives to support expansion into new geographies and customer segments.
- Drive the evolution of marketing analytics, attribution models, and data‑driven decision‑making.
- Create and optimise customer engagement and retention programs throughout the user lifecycle.
- Leverage customer and market insights to refine value propositions, go‑to‑market strategies, and brand messaging.
- Partner closely with cross‑functional teams, including product, clinical, commercial, and executive leadership functions.
- Build the infrastructure, processes, and KPIs required to support a high‑performing growth organisation.
- Play a key role in supporting the company's scale‑up journey, including future fundraising objectives.
Skills & Experience Required:
- Demonstrated 0→1 experience building or significantly shaping a growth function
- Demonstrated success driving customer acquisition and revenue growth within a high‑growth, scaling business.
- Strong experience managing substantial digital marketing budgets, with a data‑driven approach to optimisation and performance measurement.
- Deep understanding of performance marketing across a range of online channels and customer acquisition strategies.
- Comfortable working with analytics, tracking, CRM, and marketing automation platforms to drive commercial decision‑making.
- Experience building reporting frameworks and translating complex data into clear business insights.
- Proven ability to develop and execute go‑to‑market strategies across multiple regions or international markets.
- Strong knowledge of customer lifecycle management, including engagement, conversion, retention, and loyalty initiatives.
- Experience with B2C or DTC products, ideally with a four‑figure average order value
- Ability to operate effectively in an entrepreneurial, fast‑paced setting where strategy and execution go hand in hand.
- Track record of establishing new processes, functions, or growth capabilities and scaling them successfully as a business matures.
- Strong stakeholder management skills with experience collaborating across commercial, product, operational, and leadership teams.
- Commercially minded, results‑oriented, and comfortable taking ownership of ambitious growth objectives.
About You:
- Analytical and data‑driven, with a strong product‑oriented mindset
- Comfortable making decisions with incomplete or ambiguous data
- Focused on customer understanding rather than relying on channel tactics alone
- Able to think from first principles and build scalable growth systems
- Highly self‑sufficient, with the ability to identify and solve problems independently
- Adaptable, with experience across different companies, products, or growth stages
- Brings 0→1 experience, having built or significantly shaped a growth function from scratch