Senior Growth Marketing Analyst

Jobtailor; Deutschland; Remote; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Growth Marketing professional to lead PLG-driven initiatives in a fast-growing B2B SaaS environment. You will own analytics, marketing tech stack, and cross-functional collaboration to optimize activation, retention, and pipeline quality.

This role requires 8–10 years of growth marketing experience, strong data fluency, and hands-on use of GA360/GA4, Amplitude, and SQL.

Qualifikationen

• Bachelor's degree or equivalent practical experience in a related field.
• 8–10 years of growth marketing, marketing analytics, revenue operations, or PLG strategy in a high-growth B2B SaaS.
• Deep understanding of B2B SaaS growth tactics, PLG motions, martech stacks, and revenue analytics.
• Proven ability to bridge Marketing, Sales Ops, Data, and Product management.
• Hands-on proficiency with web analytics, product analytics tools, SQL, and CRM/automation platforms.

Aufgaben

• Lead growth analytics and activation strategies across channels.
• Architect and optimize signal flows, routing, and account prioritization.
• Collaborate with Marketing, Product, RevOps, and Data Eng teams; report to Growth leaders.
• Design and run growth experiments on onboarding, messaging, and routing.
• Maintain data pipelines, tagging setups, and data governance for analytics platforms.

Kenntnisse

Growth Marketing

Marketing Analytics

Product-Led Growth

Cross-Functional Collaboration

SQL

Ausbildung

Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or related field

Tools

GA360

GA4

Amplitude

Mixpanel

CDPs

CRM Platforms

Jobbeschreibung

• Decode digital body language of prospects and users to build, optimize, and scale Product-Led Growth engines


• Audit, track, categorize, clean, enrich, and source first-party, third-party, product, and marketing signals


• Evaluate data nuances to distinguish technical practitioner actions from broader enterprise intent


• Feed signal combinations, recency, and frequency into predictive models for lead routing and account prioritization


• Define the next best action for accounts and users based on segment, ICP fit, and stage


• Map and trigger activation responses, including personalized content, Product Advocate outreach, and SDR or Enterprise AE handoffs


• Lead cross-functional implementation, refinement, and maintenance of activation workflows


• Define and iterate on sales-facing tools surfacing product affinity, app usage, intent signals, and account fit


• Maintain feedback loops with Product Advocates, SDRs, and sales representatives to refine signal logic


• Analyze and optimize conversion rates across signal capture, activation, handoff, and pipeline generation


• Design and run growth experiments involving onboarding, messaging, and routing logic


• Manage configuration, tracking setups, and maintenance for data and analytics platforms including GA360/GA4, CDPs, and product analytics


• Maintain data flow standards and tag/tracking setups across web properties, marketing tools, and product analytics environments


• Collaborate with Marketing, Product, RevOps, and Data Engineering teams; report to the Principal Growth Marketer or Director of Growth Marketing

Requirements

• Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment


• Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience)


• Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics


• Proven ability to bridge Marketing, Sales Ops, Data, and Product management


• Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors


• Hands‑on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms

Core Competencies

Demonstrates expertise in Growth Marketing and Marketing Analytics, with a strong focus on Product-Led Growth strategies and B2B SaaS environments. Proficient in leveraging data analytics tools and methodologies to optimize conversion rates and enhance user engagement.

Highest-signal resume keywords

• Growth Marketing


• Marketing Analytics


• Product-Led Growth Strategy


• Web Analytics (GA360/GA4)


• SQL

Hard Skills

• Data Analytics


• Conversion Rate Optimization


• Lead Routing


• Account Prioritization


• Signal Logic Refinement


• Growth Experiment Design


• Data Flow Standards


• Tag/Tracking Setup


• Predictive Modeling


• Sales-Facing Tools Development

Soft Skills

• Cross-Functional Collaboration


• Problem Solving


• Communication

Industry Keywords

• B2B SaaS


• Revenue Operations


• Marketing Technology Stack


• PLG Motions


• Data Engineering

Tools & Technologies

• GA360


• GA4


• Amplitude


• Mixpanel


• CDPs


• CRM Platforms