Growth Lead

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Senior Growth Lead to own growth across a portfolio of Valerie's ecommerce brands. You will drive acquisition, conversion, and revenue across Meta, TikTok, Amazon, and emerging channels.

You will collaborate with Performance, Creative, Product, Data, Brand and Partnerships teams, turning insights into experiments and scaling multi-brand growth across international markets.

Qualifikationen

• 8+ years in digital, performance marketing, growth, or ecommerce.
• 2+ years scaling a brand or owning growth for a business or portfolio.
• Proven growth ownership across DTC/ecommerce brands with revenue outcomes.
• Strong understanding of acquisition, conversion, retention and ecommerce economics.
• Deep knowledge of paid media on Meta, TikTok, Amazon and other channels.
• Experience running growth experiments across paid media, creative, pages, and audiences.
• Strong analytical skills including revenue, CAC, ROAS, LTV, and profitability.
• In-depth Amazon expertise in content, ads, and conversion.
• Familiar with TikTok and creator partnerships.
• Experience collaborating with creators, affiliates, influencers, and brands.
• Cross-functional collaboration with Performance, Creative, Product, Data teams.

Aufgaben

• Own and drive growth across a portfolio of Valerie's ecommerce brands.
• Identify, prioritise and execute growth opportunities across acquisition, conversion, creative, Amazon, TikTok, and content.
• Collaborate with Product, Data, Brand, Affiliates, and Partnerships teams.
• Turn growth opportunities into measurable outcomes and forecasts.
• Scale brands and deliver against growth forecasts.
• Challenge assumptions with performance data to make informed decisions.
• Lead cross-functional initiatives and influence senior stakeholders.

Kenntnisse

Digital Marketing

Ecommerce Growth

Paid Media Strategy

Cross-Functional Collaboration

Analytical Skills

Growth Experimentation

Content Development

Brand Scaling

Tools

Google Workspace

Canva

ClickUp

Amazon Advertising

TikTok

Meta Platforms

Data Analytics Tools

Content Management Systems

AI Technologies

Jobbeschreibung

• Own and drive growth across a portfolio of Valerie's ecommerce brands
• Identify, prioritise, and execute opportunities across acquisition, conversion, creative, Amazon, TikTok, content, creators, and new growth channels
• Work closely with POD Performance, Creative, and Project leads
• Collaborate with Product, Data, Brand, Affiliates, and Partnerships teams
• Turn growth opportunities into measurable outcomes
• Understand performance numbers, challenge assumptions, and make difficult business decisions
• Scale brands and deliver against growth forecasts
• Identify breakthrough opportunities
• Turn insights and experiments into meaningful revenue and business growth
• Participate in a hiring process involving Talent, Hiring Manager, role-specific assessment, cross-functional or stakeholder interviews, and leadership conversation

Requirements

• 8+ years of experience in digital, performance marketing, growth, or ecommerce
• 2+ years of experience scaling a brand or owning growth for a business, product, or portfolio
• Proven experience driving growth across DTC/ecommerce brands, with clear ownership of commercial or conversion outcomes
• Strong understanding of acquisition, conversion, retention, and ecommerce growth economics
• Deep understanding of paid media, Meta, TikTok, Amazon, and other acquisition channels
• Strong experience developing and executing growth experiments across paid media, creative, content, landing pages, audiences, offers, and channels
• Strong commercial and analytical skills, including revenue, CAC, ROAS, MER, LTV, contribution margin, growth forecasts, and profitability
• Strong understanding of Amazon, including content, advertising, customer behaviour, and conversion
• Strong understanding of social platforms, particularly TikTok, and current content, creator, and consumer trends
• Experience working with content creators, affiliates, influencers, and brand partners
• Proven ability to work cross-functionally with Performance, Creative, Project, Product, Data, Brand, Affiliates, and Partnerships teams
• Excellent communication, organisational, and decision-making skills
• Ability to lead and influence senior stakeholders
• Strong working knowledge of Google Workspace, Sheets, Slides, Drive, Canva, ClickUp, and similar platforms
• Genuine interest in AI, automation, and emerging technologies
• Bonus: experience scaling multiple ecommerce brands or managing a multi-brand portfolio
• Bonus: experience across international markets, particularly the US and Middle East
• Bonus: strong Amazon experience
• Bonus: experience with TikTok Shop, TikTok Live, or emerging social platforms
• Bonus: experience building relationships with creators, affiliates, influencers, or talent at scale
• Bonus: experience across agency and brand-side environments
• Bonus: experience in founder-led startups or high-growth businesses
• Bonus: experience working with Product, Engineering, or Data Science teams
• Bonus: experience with AI agents, prompt engineering, workflow automation, or AI-enabled growth systems
• Bonus: experience building growth playbooks, experimentation frameworks, or operating systems

Core Competencies

Demonstrates expertise in driving growth for ecommerce brands through strategic acquisition, conversion, and retention initiatives. Proficient in leveraging data analytics and cross-functional collaboration to achieve measurable business outcomes.

Highest-signal resume keywords

• Digital Marketing
• Ecommerce Growth
• Paid Media Strategy
• Cross-Functional Collaboration
• Analytical Skills

Hard Skills

• Growth Experimentation
• Acquisition Channels
• Conversion Optimization
• Revenue Analysis
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lifetime Value (LTV)
• Content Development
• Brand Scaling
• Ecommerce Economics

Soft Skills

• Communication Skills
• Organizational Skills
• Decision-Making Skills
• Influencing Skills
• Collaboration Skills

Industry Keywords

• DTC Brands
• Ecommerce
• Performance Marketing
• Content Creators
• Influencer Marketing
• Growth Forecasts
• Multi-Brand Portfolio
• International Markets
• Emerging Technologies
• Founder-Led Startups

Tools & Technologies

• Google Workspace
• Canva
• ClickUp
• Amazon Advertising
• TikTok
• Meta Platforms
• Data Analytics Tools
• Content Management Systems
• Social Media Platforms
• AI Technologies