Brand Manager (m/w/d) Vitamins/Minerals/Supplements

Haleon; München; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading consumer health company in Munich is seeking a Brand Manager to drive the Wellness category from strategy to execution. The role involves managing projects across marketing to enhance brand image, increase awareness, and achieve sales growth. Applicants should have a strong marketing background along with experience in brand management, preferably in VMS/OTC. This position offers a hybrid working model and comprehensive benefits.

Leistungen

Competitive salary

Performance-based bonus

Flexible work arrangements

Comprehensive health benefits

Extensive training opportunities

Travel allowance

Qualifikationen

• Proven experience in brand management or marketing roles, ideally in VMS/OTC.
• Strong analytical skills coupled with business acumen.
• Fluent in German and English.

Aufgaben

• Develop and refine strategic direction for the brand.
• Drive annual market activation planning.
• Manage annual brand Profit & Loss (P&L).
• Oversee advertising and promotional activities.
• Collaborate with teams to create marketing materials.
• Analyze market trends to assess brand performance.

Kenntnisse

Analytical skills

Communication skills

Leadership

Digital marketing proficiency

Ausbildung

Bachelor's/Master degree in Marketing or Business Administration

Tools

Digital marketing tools

Jobbeschreibung

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Voltaren, Sensodyne, Panadol, Advil, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

As a Brand Manager (m/w/d) VMS you will be responsible to drive our Wellness category from strategy to execution. You will be leading projects across all areas of marketing to enhance our brand image, increase awareness and drive sales growth. This role requires a strategic thinker with a passion for marketing and experience in brand management.

Key Responsibilities:

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Drive development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Plan and oversee advertising and promotional activities, including media, digital marketing, social media, etc.
• Collaborate with creative teams to develop engaging content and marketing materials
• Work closely with the innovation team to drive brand pipeline and manage product launches to market entry
• Manage the brand's marketing budget, ensuring efficient allocation of resources as well as monitoring effectiveness of campaigns and initiatives
• Analyze data and market trends to assess brand performance and make data-driven decisions
• Build and maintain relationships with external partners, such as advertising agencies and media
• Manage brand equity through successful deployment and localization of global toolkits
• Drive close collaboration with global Wellness category and across EMEAL region to drive scale and synergies
• Support and mentor junior associates on the marketing team

Qualifications & Skills:

• Bachelor's/Master degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management or marketing roles, ideally with VMS/OTC background
• Strong analytical skills and business acumen
• Excellent communication and interpersonal skills as well as creative thinking and problem-solving abilities
• Proficiency in digital marketing tools and platforms amd ability to manage multiple projects and meet deadlines
• Fluent in German and English

What we offer

• Join a dynamic team in an inspiring and international environment , right in the heart of Munich. Embrace our engaging culture of open, direct communication , or "Du-Kultur," while working in a central location .

• Enjoy the flexibility of remote work while maintaining a healthy work-life balance . Our hybrid model allows employees to work from the office three days per week , with the option to work from home as needed . Additionally , you can work up to 10 days per year from abroad , and our flexible time-tracking models provide even more freedom .

• We offer more than just a paycheck . Along with a competitive salary aligned with the collective agreement , you’ll receive a performance- based bonus that recognizes your contributions to our shared success . As per our agreement , you’ll enjoy at least 30 vacation days , special leave for important occasions , holiday pay , an annual bonus , and a company pension plan.

• We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package . We support mothers , fathers , and same-sex couples in family planning . Following the birth of a child , employees are entitled to family-friendly time off, as well as a birth allowance , a childcare subsidy , and access to emergency childcare services to ease your return to work .

• Health and well- being are a priority . We provide comprehensive health benefits , including vaccinations , regular access to our products , and sports- related perks . Plus, you’ll enjoy attractive corporate discounts on fashion , sports activities , concerts , and lifestyle offerings , as well as a subsidized canteen with healthy meal options .

• Your growth matters to us . We offer an extensive range of training opportunities , covering leadership , business skills , and technical competencies . You can even participate in our own "Mini-MBA" program at no cost to advance your career .

• We also make mobility easy and sustainable with a travel allowance , free underground parking in Munich, and our "Lease-a-bike" program .

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.