Brand Activation & Event Manager (DACH)

Bang & Olufsen; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading luxury audio brand is seeking a motivated professional in Munich to enhance its presence in the DACH region. The ideal candidate will support luxury brand experiences and client relationships through tailored strategies and premium events. Responsibilities include managing dealer relationships, executing marketing plans, and ensuring brand standards. This role requires 2-4 years of marketing experience in luxury goods, proficiency in German and English, and the ability to deliver exceptional customer experiences.

Qualifikationen

• 2-4 years experience in marketing from the premium or luxury goods sector.
• Background in luxury brand activation event management or clienteling.
• Fluent in German and English; French is a plus.

Aufgaben

• Support the transition of Monobrand Dealers to luxury standards.
• Establish and nurture relationships with top VICs.
• Conduct regular VM checks to ensure brand standards are upheld.

Kenntnisse

Digital Marketing

Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft Powerpoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Jobbeschreibung

Are you interested in creating unforgettable brand experiences and building lasting relationships in the world of luxury. We’re looking for a motivated and detail driven professional to help elevate Bang & Olufsen’s presence across the DACH region.

In this role you will bring our luxury customer experience to life through supporting dealers with events, strategic activations and effective client engagement. As you improve visual merchandising and build robust connections with important clients you will play an essential part in shaping how Bang & Olufsen’s distinctive blend of design, sound and storytelling is perceived.

Key responsibilities

• Support the transition of Monobrand Dealers to luxury standards through tailored clienteling strategies and premium events.
• Act as a brand ambassador visiting dealer events/activations to provide on-site support and guidance.
• Develop and continuously refine a scalable luxury event template with vetted suppliers.
• Support partners in planning and executing luxury events and brand activations across the DACH region.
• Leverage CRM tools during events to capture client data and insights.

Client Relationship Building

• Establish and nurture relationships with top VICs, understanding their preferences and enhancing their brand experience.
• Support dealers in developing personalized engagement strategies for their key clients.

Visual Merchandising & Marketing Execution

• Conduct regular VM checks to ensure brand standards are upheld.
• Support and monitor the execution of local marketing plans in alignment with the global brand strategy.

Network Expansion & Strategic Partnerships

• Identify new opportunities to expand the B&O luxury network.
• Explore and initiate strategic cooperation opportunities with existing and potential partners.

What you bring

We are seeking someone with 2-4 years experience in marketing from the premium or luxury goods sector in the DACH region.

• Background in luxury brand activation event management or clienteling.
• A comprehensive understanding of premium customer experience and retail environments.
• Proficient organizational and communication skills.
• Accountable and consistently delivers on commitments.
• Highly structured; an effective planner and organizer while remaining a cooperative collaborator.
• Engages in daily activities and focuses on completing responsibilities effectively.
• Flexibility in working hours to support stores during evenings or weekends from time to time.
• Commercially savvy and results- / sales-driven.
• Hands‑on and execution-focused in day-to-day operations; gets things done.
• Able to drive projects from concept to execution with strong attention to detail.
• Positive attitude and an open can‑do mindset.
• Fluent in German and English; French is a plus.
• CRM and VM experience are an advantage.

What we offer

Become part of our DACH team of 8 dedicated professionals and help drive our business forward through close collaboration with global teams, including marketing training and service, while working with a strong network of more than 40 retail partners and dealers.

With over 1200 employees from more than 55 countries, Bang & Olufsen is an agile, inclusive company where flexibility, open communication and mutual respect are part of our culture. For more than 100 years we have created luxury audio products that combine beautiful sound, timeless design and unrivalled craftsmanship. Our headquarters in Struer Denmark alongside our international offices showcase our commitment to innovation in delivering unforgettable audio experiences.

Compensation: Comprehensive salary and benefits package.

Location: Munich Germany, hybrid working.

Start date: As soon as possible.

Travel: Approx. 80%

How to apply

Submit your CV and application in English by pressing the Apply button. Applications are assessed continuously, so please apply as soon as possible and no later than 7th November 2025. We encourage you to apply as soon as possible; this advert may close before the stated deadline if we receive a high volume of applications.

At Bang & Olufsen we hire based on merit and welcome applicants from all backgrounds. Please focus your application on your skills, experience and qualifications and refrain from including personal information such as photographs. We’re committed to a diverse, inclusive workplace where everyone can thrive, so if you see potential in yourself even without meeting every requirement we encourage you to apply.

If you want to know more about the position you are welcome to contact our TA Consultant Aurora Rossi. Please do not send your CV and application to this e‑mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft Powerpoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

Employment Type: Temp

Vacancy: 1