Digital Marketing jobs in United States

What is the opportunity?

In this role, you will be a key member of the team that will deliver client risk eligible rule execution for proactive campaigns currently managed by the Portfolio Management and Credit Strategies team.

This is a highly technical role requiring hands‑on experience with data and decisioning tools to provide support to the credit strategy partners to execute direct marketing campaigns and initiatives. This role will continuously challenge and seek to improve the efficiency and accuracy of risk eligible rules and strategy implementation design and processes utilizing new technologies and data sources.

• Design, build, and test strategy changes in various platforms to ensure flawless implementation
• Complete quality assurance audits to ensure the design & build has been accurately interpreted to meet the business need
• Strong in data analysis and data sciences
• Develop clearly written documentation for strategy changes that are tailored to different audiences including business groups, QA, IT and senior management
• Seek opportunities to utilize RBC data sources to develop automation of execution and testing activities. Identify and implement new methods or processes to shorten the execution cycle or to reduce costs
• Ensure that strategy implementation standard methodology and best practices are implemented in day to day routines

• 3+ years expertise in relational database marketing and structured programming concepts, including the use of data analytics and decisioning tools (e.g., SAS, SQL, Python, SPARK)
• 3+ years’ experience in application of experimental design
• Strong data analytical skillsets and mind‑set
• Strong project management, time management and implementation skills
• Strong problem resolution and decision‑making skills
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations

>Strong problem resolution and decision‑making skills
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
• Strong experience in the financial services industry, including understanding of marketing is an asset
• Experience using SPARK, TRIAD and BLAZE coding

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high‑performing team
• Opportunities to do challenging work

Business Data Analysis, Communication, Credit Analysis, Critical Thinking, Database Queries, Data Visualization, Decision Making, Quantitative Methods, Risk Management

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: GROUP RISK MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-11-06

Application Deadline: 2026-01-28

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.