B2B Marketing Director - Growth & Brand Strategy

Medium; Remote; CAD 90,000 - 120,000; Full time

Job summary

A high-growth organization in Nova Scotia is seeking a Director of B2B Marketing to develop and execute marketing strategies. In this hands-on role, you will lead initiatives to enhance brand visibility, generate leads, and collaborate with cross-functional teams. The ideal candidate has 8–10 years of marketing experience, excellent analytical and communication skills, and a proven record in building strong teams. This position offers competitive salary, flexible work arrangements, and opportunities for professional development.

Benefits

Competitive salary and performance-based bonuses

Flexible work location and remote-friendly policies

Professional development and growth opportunities

Qualifications

• 8–10 years of experience in brand management or marketing, ideally within SaaS or startup environments.
• Proven ability to build and inspire high-performing teams.
• Familiarity with marketing platforms and tools.

Responsibilities

• Collaborate with sales and business development teams to define target audience profiles.
• Develop and execute B2B lead-generation campaigns.
• Monitor campaign performance, analyze data, and iterate strategies.

Skills

Strong analytical skills

Exceptional written and verbal communication skills

Experience creating custom marketing campaigns

Proven expertise in managing multiple projects

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

SEO

Email marketing

PPC

Job description

A high-growth organization in Nova Scotia is seeking a Director of B2B Marketing to develop and execute marketing strategies. In this hands-on role, you will lead initiatives to enhance brand visibility, generate leads, and collaborate with cross-functional teams. The ideal candidate has 8–10 years of marketing experience, excellent analytical and communication skills, and a proven record in building strong teams. This position offers competitive salary, flexible work arrangements, and opportunities for professional development.