Demand Generation Lead

Medium; Remote; CAD 152,000 - 195,000; Full time

Job summary

A leading tech company is seeking a Demand Generation Lead in Canada to spearhead a comprehensive demand generation strategy. This role involves planning, launching, and optimizing campaigns across various channels to drive qualified pipeline and revenue growth. Candidates should have 4–6 years of B2B SaaS experience, strong project management skills, and a proficiency in leveraging AI tools for campaign efficiency. The position offers a competitive salary range of $110,000 to $140,000 USD and flexible remote work options.

Benefits

Competitive salary range

Flexible remote work

Health benefits

401(k) matching

Paid life insurance

Open vacation policy

Qualifications

• 4–6+ years of experience in demand generation campaigns.
• Experience with campaign calendars tied to pipeline outcomes.
• Proficiency in multi-touch campaigns and ABM.

Responsibilities

• Manage campaign calendar and design segmented campaigns.
• Execute campaigns in paid media, email, content, and events.
• Monitor and analyze campaign performance and optimize based on KPIs.

Skills

B2B SaaS experience

Campaign management

Project management

AI utilization

Excellent communication skills

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Lead, Pressable in Canada.

This role is responsible for leading the full-funnel demand generation strategy and execution to drive qualified pipeline and revenue growth. You will plan, launch, and optimize campaigns across multiple channels, including email, paid media, webinars, events, and partner activations, ensuring alignment with sales and product priorities. The position requires hands‑on execution combined with strategic thinking, managing the campaign calendar, ABM initiatives, competitive campaigns, and pipeline reporting. You will collaborate closely with cross-functional teams, including Sales, Product Marketing, Marketing Operations, and agencies, while leveraging AI tools to enhance efficiency, insights, and creative testing. This role is ideal for a results‑oriented marketer who thrives in a fast-paced, autonomous environment, balancing creativity, analytics, and operational discipline. The successful candidate will shape how the company engages target audiences and drives measurable business impact.

Accountabilities:

• Own the campaign calendar, planning and sequencing campaigns to support ICP focus, product priorities, and sales objectives
• Design and execute segmented and ABM campaigns for high-value accounts and key buyer segments
• Lead end-to-end campaign execution across paid media, email, content, webinars, events, and sales enablement
• Run competitive and tactical campaigns to support sales motions, win-back initiatives, and pipeline acceleration
• Collaborate with Sales to ensure campaigns are actionable and drive follow-up, personalization, and opportunity progression
• Monitor and analyze campaign performance, optimizing based on KPIs such as MQLs, SQLs, conversion rates, pipeline value, and CAC
• Manage timelines, dependencies, and cross-functional stakeholders to ensure campaigns launch on time and on brand
• Utilize AI tools to accelerate audience research, creative iteration, personalization, and performance analysis

Requirements:

• 4–6+ years of experience leading integrated demand generation campaigns in B2B SaaS or similar environments
• Demonstrated experience owning campaign calendars tied directly to pipeline and revenue outcomes
• Expertise planning and executing multi-touch campaigns from awareness to sales handoff
• Experience with ABM, vertical campaigns, or sales-aligned demand programs targeting priority accounts or segments
• Comfortable running competitive and tactical campaigns in fast-moving markets
• Strong project management skills, capable of managing agencies, timelines, and stakeholders while remaining hands‑on
• Proficiency in leveraging AI to improve campaign velocity, creative quality, and insights
• Excellent written and verbal communication skills, with the ability to influence cross-functional teams

Benefits:

• Competitive salary range: $110,000 to $140,000 USD
• Flexible remote work with home office setup and coworking allowances
• Health benefits, including 99% paid medical, dental, and vision for US-based staff
• 401(k) matching for US-based staff
• Paid life and disability insurance for US-based staff
• Open vacation policy and support for professional development (books, conferences, learning opportunities)
• Opportunity to shape marketing strategy and influence pipeline and revenue growth

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.