Web Campaign Ops Lead

Electronic Arts; Vancouver; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading gaming company in Vancouver is seeking a Web Campaign Ops Lead responsible for overseeing player communications across web channels, emails, and in-game messaging. The role requires 4-7 years of relevant experience in CRM and lifecycle marketing, as well as strong project management and communication skills. The team focuses on producing player-centric content that enhances user engagement and satisfaction. Join us in creating a cohesive and intuitive communication strategy for our players.

Benefits

Vacation (3 weeks per year)

10 days sick time

Paid parental leave

Health/dental/vision coverage

Qualifications

• 4-7 years of CRM, lifecycle marketing or production experience.
• Proven success in producing content across web, email and message-based channels.
• People management experience is an asset.

Responsibilities

• Drive alignment between web experiences, email content, and in-game moments.
• Manage content calendars supporting franchise goals.
• Champion workflow improvements and collaborate with partners.

Skills

CRM experience

Digital content publishing

Project management

Strong communication

Education

4-7 years experience in CRM/lifecycle marketing

Tools

Content management systems

Job description

• Austin
• Texas
• United States of America

Role ID

212148

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts is looking for a Web Campaign Ops Lead who can bring clarity, coordination, and craft to the way we communicate with players across email, web, and in-game messaging. You’ll be responsible for the production and execution of high-quality, player-centric communications that complement our games, guide players through their journeys, and strengthen their relationship with our franchises.

This role acts as a bridge between CRM and multiple functional areas across EA: game teams (Studios), Brand/Marketing, Merchandising/ecommerce (Global Operations), and more. You’ll champion consistency and harmony across CRM channels to give players a unified, accessible, and meaningful content journey — whether they’re reading an email, landing on a web page, or interacting with a live service moment in-game.

You will report to the Director, CRM Campaigns.

• Drive alignment between web experiences, email content, and in-game moments to ensure a cohesive and intuitive communication ecosystem.
• Translate franchise beats, live service updates, promotions, and seasonal content into connected messaging journeys that reduce friction and enhance clarity for players.
• Ensure the websites and related CRM surfaces meet EA’s accessibility, UX, and content design standards.

End-to-End Campaign Production

• Work closely with CRM colleagues, Creative (copy & asset production), Localization, QV, and franchise partners to publish personalized, accurate, and timely player communications across web channels, with an understanding of how the messaging crosses platforms. As we build our team and technology capabilities, our remit will cover email, web, and in-game messaging.
• Build and manage content calendars that support franchise goals, live ops schedules, engagement campaigns, and global campaign beats.
• Partner with Franchise Strategists (CRM), Brand, and Product Management to understand upcoming content, opportunities, and player needs.
• Ensure CRM messaging supports gameplay goals, retention objectives, and overall player satisfaction without causing cognitive overload or repetition.

Tooling, Process, & Operational Excellence

• Serve as a key user of EA’s CRM and content production tooling (iterable, internal platforms, content management systems, email & web modules).
• Champion and organize workflow improvements, documentation, naming conventions, segmentation standards/personalization, and QA processes.
• Surface system gaps and collaborate with Franchise, Engineering and Product partners to enhance automation, targeting, and content delivery capabilities.

Insights, Data, & Optimization

• Partner with analytics teams to define measurement plans, segmentation logic, and success criteria.
• Run structured experiments across content, timing, and cross-channel sequencing.
• In collaboration with the analytics team, produce and socialize clear insights and recommendations that help teams refine messaging strategy and elevate the player experience.
• Facilitate and participate in planning sessions, reviews, and milestone check-ins for CRM initiatives.
• Communicate timelines, dependencies, risks, and opportunities with clarity and calm.
• Advocate for the player by ensuring messaging is respectful, relevant, and grounded in data-informed understanding of player behavior.

What You Bring

• 4–7 years of CRM, lifecycle marketing, production, or digital content publishing/operations experience — ideally in games, entertainment, or consumer digital products.
• Proven success producing content across web, email and/or message-based channels.
• People management experience, whether it be a team lead, supervisor, and/or direct manager, is an asset.
• Hands‑on experience with content management systems (e.g., Contentful, AEM) and an understanding of and interest in event‑based triggers, segmentation, and personalization.
• Strong production instincts: timelines, workflows, documentation, risk mitigation, and cross‑team alignment are second nature to you.
• A player‑first mindset with sensitivity to communication fatigue, channel overload, and UX clarity.
• Familiarity with live service game development rhythms and in‑game messaging systems.

Why This Role Matters at EA

Every communication we send is an extension of our games and our relationship with players. Your work will shape how millions of players discover new content, navigate updates, and feel supported throughout their journey. When email, web, and in‑game messaging sing the same tune, players feel the difference — and you will be integral in creating that harmony.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

Pay is just one part of the overall compensation at EA.

For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100 % of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.