Tiktok Marketing Coordinator

Pearl West; Vancouver; Hybrid; CAD 40,000 - 50,000; Full time

Job summary

A dynamic consumer brand company in Metro Vancouver is seeking a Creator & Customer Sourcing & Outreach Coordinator to spearhead creator sourcing and enhance customer engagement. This full-time role involves executing outreach campaigns, managing messaging workflows, and collaborating with marketing teams. Candidates should possess 1–3+ years in outreach or CRM management. The position offers an annual salary between $40,000–$50,000 and the flexibility of remote work options.

Benefits

Performance bonuses

Flexible hybrid/remote work

Access to creator tools and resources

Qualifications

• 1–3+ years of experience in outreach or recruiting.
• Strong written and verbal communication skills.
• Comfort with admin-heavy workflows and detail-oriented tasks.

Responsibilities

• Source creators using various tools and analytics.
• Execute multi-channel outreach campaigns.
• Manage customer messaging workflows to drive engagement.

Skills

Outreach experience

Strong communication skills

High attention to detail

Experience with CRMs

Fast execution

Ability to manage multiple conversations

Tools

Airtable

HubSpot

Reacher

Job description

Compensation: $40,000–$50,000

Company Overview

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity. Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations.

Our portfolio generates $40M+ annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit.

Our mission: Build brands that leave lasting impressions — and exit them at their peak.

We move fast. We test constantly. We reward ownership and outcomes, not politics or titles.

Core Values:

• 🏆 Competitive Greatness
• ⚡ Speed to Execution
• 💪 Team Empowerment
• 🎯 Relentless Ownership

If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team.

Role Overview

The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You’ll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV.

This role is full-time, North America‑based, and we are hiring a team member to support rapid scaling.

You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

Key Responsibilities

• Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.
• Execute multi‑channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations).
• Manage creator and customer messaging pipelines, ensuring timely follow‑ups, clean data, and strong engagement.
• Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.
• Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.
• Support customer outreach workflows, including sample requests, retention sequences, and follow‑up messaging.
• Provide weekly pipeline reports to leadership highlighting top‑of‑funnel activity and sourcing goals.
• Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.
• Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.
• Run message testing frameworks to identify high‑converting scripts, hooks, and templates.

Key Performance Indicators (KPIs)

• Number of qualified creators sourced per week
• Outreach response rate and conversion to onboarding
• CRM accuracy, organization, and data hygiene
• Customer messaging engagement rates (open, click‑through, reply)
• Creator onboarding speed, activation rate, and early‑stage retention

Success Benchmarks (30–60–90 Days)

30 Days

• Learn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows.
• Begin sourcing and outreach independently.
• Deliver first pipeline report.

60 Days

• Achieve consistent weekly sourcing targets (ex: 50+ prospects, 10 onboarded).
• Optimize at least 2 outreach sequences for higher conversion.
• Improve CRM structure and tracking visibility.

90 Days

• Become a top‑of‑funnel engine — delivering predictable creator pipelines weekly.
• Build a scalable sourcing framework aligned with TikTok Shop performance goals.
• Identify new sourcing channels and automation opportunities.

Required Skills & Qualifications

Must‑Have

• 1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
• Strong communication skills (written + verbal)
• High attention to detail and comfort with admin‑heavy workflows
• Experience working with Airtable, HubSpot, Reacher, or other CRMs
• Fast execution, high responsiveness, and strong follow‑through
• Ability to manage dozens of conversations simultaneously

Nice‑to‑Have

• Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing
• Understanding of TikTok trends, creator niches, and social‑first content styles
• Experience with outreach automation tools
• Background in sales, partnerships, or growth ops

Who Should Apply?

✅ YES — Ideal Candidates

• Resourceful prospectors who love finding new talent
• Operators who are comfortable in high‑volume outreach environments
• Organized CRM managers who keep pipelines tight and clean
• Fast executors who test, iterate, and optimize daily
• High‑ownership individuals who love hitting weekly targets

🚫 NO — Do Not Apply If

• You dislike repetitive outreach or CRM management
• You struggle with organization and follow‑up
• You’re slow to respond or uncomfortable with volume‑based work
• You prefer reactive roles instead of proactive sourcing

Why Join Us?

• Be a foundational member of the fastest‑growing division in the company
• Direct impact on creator ecosystem growth and GMV
• Work with elite operators and a performance‑driven team
• Fast career mobility with opportunities to lead sourcing teams
• Autonomy, ownership, and zero bureaucrac

Compensation & Benefits

• $40,000–$50,000 annual salary
• Performance bonuses
• Flexible hybrid/remote
• Access to creator tools, automations, and growth resources
• Opportunity for rapid role expansion

Application Process

• Submit your resume highlighting your relevant experiences.
• Intake call with the HR team.
• Online assessment.
• Final interview with the department manager.