TikTok Creator Community Manager

Pearl West; Canada; Remote; CAD 83,000 - 125,000; Full time

Job summary

A growing eCommerce investment group in Canada is seeking a TikTok Internal Community Manager. This role involves managing the creator community to drive engagement and revenue through innovative TikTok Shop strategies. Ideal candidates will have community management experience, a background in TikTok, and the ability to coach creators effectively. The position offers competitive pay, remote work flexibility, and an opportunity to make a significant impact within the company.

Benefits

Competitive Pay: $60,000–$90,000 USD/annum

Fully Remote: Work from anywhere in North America

Growth: Be part of a scaling brand portfolio

Impact: Influence TikTok Shop performance

Qualifications

• 2+ years in community management, creator management, or TikTok.
• Experience with Discord/WhatsApp communities.
• Personable, high-energy, and able to coach creators.

Responsibilities

• Build and manage TikTok creator community on Discord and WhatsApp.
• Recruit and onboard new creators into Pearl West brands.
• Host community engagement sessions and track performance metrics.

Skills

Community management

TikTok knowledge

Discord/WhatsApp experience

Coaching ability

Proactive and analytical mindset

Job description

Company Overview

Pearl West is an eCommerce investment and operating group that acquires, scales, and exits premium consumer brands. As we expand our TikTok Shop operations, we’re seeking a detail-oriented, tech-savvy professional to manage backend tasks that keep our shops performing at their best.

At Pearl West, we value ownership, speed, and results. Our culture is built on accountability, initiative, and raising the bar—empowering every team member to deliver impact in a fast-paced, competitive environment.

Role Overview

We’re hiring a highly experienced TikTok Internal Community Manager to lead and grow our creator community for TikTok Shops. You’ll recruit, coach, and energize creators—turning our network into a performance engine that drives revenue and growth.

Key Responsibilities

• Build and manage our TikTok creator community on Discord and WhatsApp
• Recruit and onboard new creators into Pearl West brands
• Provide content briefs, coaching, and support for high-performing TikTok community engagement campaigns
• Host community engagement sessions, trainings, and challenges
• Track performance metrics and optimize community output

Key Performance Indicators (KPIs)

Define 5 measurable success metrics that the candidate will be held accountable for.

• Engagement Rate Growth – Increase TikTok community engagement rate (likes, comments, shares) by 25% within the first 6 months
• Community Growth – Drive 15–20% monthly growth in followers and active community members
• Content Performance – Achieve an average engagement rate of X% per video (benchmarked against industry best-in-class)
• Community Interaction Response Time – Maintain an average response time under 4 hours for community interactions
• Campaign Impact – Launch at least 2 high-performing TikTok community engagement campaigns per quarter, measured by reach, engagement, and brand sentiment

Success Benchmarks (30-60-90 Days)

Set expectations for the first three months to help candidates understand what success looks like.

First 30 Days

• Gain understanding of Pearl West’s brands TikTok presence and community interaction patterns
• Develop a community engagement playbook (tone, voice, response guidelines, escalation process)
• Build relationships with internal creative, paid media, and brand teams to align on messaging

First 60 Days

• Launch at least one TikTok community-driven initiative (e.g., UGC challenge, interactive campaign, trend participation)
• Demonstrate early wins by improving comment reply rate and engagement interactions by at least 10%
• Provide monthly performance insights with clear recommendations for optimizing engagement

First 90 Days

• Own and lead the TikTok community engagement calendar with minimal oversight
• Deliver a quarterly growth & engagement report with measurable improvements in KPIs
• Establish Pearl West’s brands as an active and recognizable presence in TikTok and other social media conversations (brand-led + community-driven)

Must-Have Skills:

• 2+ years in community management, creator management, or TikTok
• Experience with Discord/WhatsApp communities
• TikTok creator background OR deep knowledge of the ecosystem
• Personable, high-energy, and able to coach creators to success
• Bonus: Discord automation, Reacher, or Euka AI knowledge

Who Should Apply?

• Excel in fast-paced, detail-oriented environments
• Enjoy structure, checklists, and optimizing workflows
• Are proactive, analytical, and highly organized
• Have experience with digital storefronts or e-commerce backend operations

Do Not Apply If:

• Prefer strategy-only roles over hands-on execution
• Struggle with attention to detail or juggling multiple dashboards
• Lack experience with performance reporting or managing product listings

Why Join Us?

• Competitive Pay: $60,000–$90,000 USD/annum
• Fully Remote: Work from anywhere in North America
• Growth: Be part of a $40M+ and scaling brand portfolio
• Impact: Directly influence TikTok Shop performance and creator success
• Culture: Performance-first, no politics, high-ownership team

Application Process

1. Submit your resume and cover letter.
2. Interview with our HR team.
3. Complete an online assessment.
4. Final interview with the department manager.

This is your chance to own the TikTok creator ecosystem inside a high-growth eCommerce group.

Apply now!