Technical Sales Manager - French Speaking

Institut Rosell-Lallemand Inc.; Canada; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leader in biofuels and distilled spirits is seeking an experienced European Sales Manager to drive sales and provide technical support for fermentation products across Western Europe. The role involves building client relationships, conducting product trials, and representing the company at industry events. Applicants should have strong communication, problem-solving skills, and a customer-centric mindset.

Responsibilities

• Build and maintain strong, trust-based relationships with customers.
• Sell fermentation inputs providing technical support for their application.
• Participate in product trials and assist with planning, execution, and analysis.
• Write technical reports summarizing trial results.
• Represent the company at trade shows and industry events.
• Provide training and education to customers on product usage.
• Monitor market trends and competitor activity.
• Support brand promotion and product positioning.

Skills

Strong communication skills

Customer-centric mindset

Problem-solving ability

Adaptability

Team collaboration

Initiative and self-motivation

Organizational skills

Curiosity and continuous learning

Job description

Overview

Lallemand Biofuels & Distilled Spirits is looking for a European Sales Manager who will be responsible for driving sales and providing expert technical support for LBDS products—including yeast, nutrients, enzymes, and process aids—across the biofuels and distilled spirits sectors in Western Europe. This role combines commercial strategy with hands-on technical engagement, working closely with customers to optimize production processes and ensure product performance. The manager will also contribute to marketing initiatives, lead training sessions, participate in industry events, and support business development efforts in collaboration with regional and global teams.

Key Responsibilities

• Build and maintain strong, trust-based relationships with customers in the distilled spirits and biofuels industries
• Sell fermentation inputs including yeast, nutrients, enzymes, and antimicrobials, providing technical support for their application
• Participate in product trials, assisting with planning, execution, and analysis
• Write technical reports summarizing trial results, product performance, and customer feedback
• Represent the company at trade shows, conferences, and industry events
• Collaborate with internal teams to develop and execute market strategies
• Provide training and education to customers on product usage and process optimization
• Identify customer needs and propose tailored solutions that align with their production goals
• Monitor market trends and competitor activity to inform strategic decisions
• Support brand promotion and product positioning in the market
• Perform all other duties related to sales, technical support, and product application

• Strong communication skills – able to explain technical concepts clearly and build rapport with diverse stakeholders
• Customer-centric mindset – focused on understanding and solving customer challenges
• Problem-solving ability – resourceful and analytical in addressing technical and commercial issues
• Adaptability – comfortable working in dynamic environments and adjusting to evolving customer needs
• Team collaboration – works well across departments and with international teams
• Initiative and self-motivation – proactive in identifying opportunities and driving results
• Organizational skills – able to manage multiple accounts, projects, and deadlines effectively
• Curiosity and continuous learning – eager to stay updated on industry trends, technologies, and customer processes