Strategist

UNAVAILABLE; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A global advertising agency in Toronto seeks a motivated Strategist with a blend of creativity and analytics. This role involves developing audience profiles, conducting brand diagnosis, and creating comms plans for integrated campaigns. Candidates should have at least 2 years of experience in strategic planning, solid data-driven insight capabilities, and strong presentation skills. The position promotes teamwork and a high-quality work standard.

Qualifications

• 2+ years of agency experience specific to strategic planning.
• Experience with creative briefs and integrated comms plans.
• Ability to develop insights from data and research.

Responsibilities

• Develop audience profiles using various types of data and research.
• Conduct brand diagnosis based on brand tracking and social listening.
• Create comms plans for integrated campaigns.

Skills

Data analysis

Creative thinking

Presentation skills

Collaboration

Audience profiling

Tools

PowerPoint

Excel

Data analysis tools

Job description

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description

We’re looking to add a Strategist with a creative and analytical mindset to our happy team.

As a highly motivated strategist, you possess a deep comfort with data and an understanding of creative effectiveness, and you genuinely want to help brands succeed. You’ll have the opportunity to work on a wide range of strategic projects, including research, brand strategy, comms planning, journey mapping, creative briefing, and reporting.

You thrive in a collaborative setting and hold yourself to a high standard. You are committed to setting up the team to develop innovative and effective campaigns.

Responsibilities

• Develop audience profiles using various types of data and research.
• Conduct brand diagnosis based on brand tracking and social listening.
• Create comms plans for integrated campaigns that include multiple touchpoints – mass media, digital, social, etc.
• Develop comms competitive analysis based on principles of creative effectiveness.
• Track and report on cultural trends relevant to our brands.
• Support the creation of brand positioning and integrated creative briefs to inform our creative output.

Qualifications

• 2+ years of agency experience specific to strategic planning.
• Exposure to, and experience with, creative briefs and integrated comms plans.
• Demonstrated ability to develop insights from data and research.
• Hands-on experience with social listening, web analytics, and search trends.
• Ability to build and deliver strong presentations that tell a clear and compelling story.
• Advanced skills in PowerPoint, Excel, and data analysis.
• Ability to learn and master new data tools. Familiarity with NVCS, Vividata, and GWI is a strong asset.

Behaviour & Attitude:

• Organized and self-motivated, follows through on projects and delivers high-quality work.
• Understands complex information and finds connections to create clear insights.
• Tackles projects with practical solutions and resourcefulness.
• Is a good listener and works well with others, fostering a supportive team environment.
• Is open to constructive feedback and stays curious and open to learning new skills and information.

Additional Information

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.