SEO Specialist

RM Staffing B.V.; Saint John; On-site; CAD 50,000 - 70,000; Full time

Job summary

A staffing agency is looking for a skilled SEO Specialist to optimize website content and strategies for improved search engine visibility. Responsibilities include on-page and off-page SEO, technical audits, and reporting using tools like Google Analytics and SEMrush. Ideal candidates have 2–5 years of experience and proficiency in SEO tools. This position offers an opportunity to collaborate with marketing and content teams in Saint John, Canada.

Qualifications

• 2–5 years of experience in SEO (agency or in-house).
• Proficiency with SEO tools like Ahrefs, SEMrush.
• Strong understanding of search engine algorithms.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Optimize website content and meta tags.
• Conduct regular technical audits and troubleshoot issues.

Skills

SEO tools proficiency

Search engine algorithms knowledge

Analytical skills

Communication skills

Project management skills

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

WordPress

Job description

Overview

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Responsibilities

• Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies that align with business goals. Conduct competitive analysis to identify gaps and opportunities in search. Plan and execute keyword research and mapping to targeted landing pages.
• On-Page Optimization: Optimize website content, meta tags, headers, internal linking, and images. Collaborate with content teams to ensure SEO best practices are implemented in new and existing content. Monitor site architecture and ensure crawlability and indexability.
• Off-Page SEO: Develop and manage link-building campaigns, outreach, and partnerships. Monitor backlink profile and identify disavow opportunities.
• Technical SEO: Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability. Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
• Analytics & Reporting: Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance. Track keyword rankings, CTR, bounce rates, and conversion from organic traffic. Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.