Senior Technical Product Marketer- Enterprise

Octopus Deploy; Newfoundland and Labrador; Remote; CAD 197,000 - 226,000; Full time

Job summary

A leading software development firm in Canada is seeking a Marketing Specialist to focus on enterprise software product marketing. The role involves developing Go-To-Market strategies and requires 3-5 years of relevant experience. The successful candidate will enjoy a competitive salary ranging from $140,000 to $160,000 USD along with generous benefits and the opportunity to work in a remote-first environment.

Benefits

Salary range of $140,000 - $160,000 USD

Stock options

25 days annual leave

12 weeks fully paid parental leave

Generous health care coverage

Flexible work environment

Qualifications

• 3–5 years of experience in enterprise software product marketing, including SaaS products.
• Proven ability to create sales messages for enterprise account-based campaigns.

Responsibilities

• Research and develop insights about customer perspectives.
• Create Go-To-Market strategies targeting central IT and business units.
• Develop clear messaging emphasizing business value.
• Create persuasive marketing materials to showcase product benefits.
• Collaborate with marketing teams to develop demand generation campaigns.

Skills

Enterprise software product marketing

DevOps tooling

Sales messaging for account-based campaigns

Go-to-market strategies

Collaboration in a distributed environment

Job description

Employer Industry: Software Development and Continuous Delivery Solutions

Why consider this job opportunity

• Salary range of $140,000 USD - $160,000 USD + stock options
• Minimum of 25 days annual leave and up to 10 days of paid sick and carer's leave
• 12 weeks of fully paid parental leave with flexible return options
• Generous health care coverage (100% for individuals, 75% for dependents), dental, and vision
• Opportunity to work in a remote‑first environment with a high level of transparency and collaboration
• Clear career pathways and a supportive team culture focused on doing what’s best for customers

What to Expect (Job Responsibilities)

• Research and develop insights about customer perspectives and industry‑specific requirements to guide Go‑To‑Market strategies
• Create Go‑To‑Market strategies targeting central IT, business units, and individual teams within enterprises
• Develop clear messaging that emphasizes the business value of the employer’s solutions to various audiences
• Create persuasive marketing materials, including articles, videos, and case studies, to showcase product benefits
• Collaborate with Digital and Field Marketing teams to develop demand and lead generation campaigns

What is Required (Qualifications)

• 3–5 years of experience in enterprise software product marketing, including SaaS products
• Experience with DevOps tooling or other Software Development Life Cycle (SDLC) tools
• Proven ability to create sales messages for enterprise account‑based campaigns
• Experience in developing go‑to‑market strategies based on market and customer insights
• Ability to work in a distributed environment and travel for team meet‑ups and industry events

How to Stand Out (Preferred Qualifications)

• Experience leading cross‑functional projects and engaging with different stakeholders
• Background in positioning technical solutions that improve organizational productivity in software development

#SoftwareDevelopment #ProductMarketing #RemoteWork #CareerGrowth #ContinuousDelivery

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