Senior SEO Manager (CA)

Black & White Zebra; Calgary; Remote; CAD 100,000 - 130,000; Full time

Job summary

A dynamic media tech company in Calgary is seeking a Senior SEO Manager to lead technical SEO initiatives and improve organic performance. The ideal candidate has over 5 years of SEO experience and expertise in SEO tools. This full-time position can be remote or office-based, offering a competitive salary between CA$100,000 and CA$130,000 annually, alongside benefits.

Benefits

Comprehensive benefits package

Flexible work environment

Qualifications

• 5+ years of hands-on SEO experience with a track record of driving growth in competitive markets.
• Expertise in site speed, structured data, crawlability, Core Web Vitals.
• Proficiency with tools like Wordpress, Ahrefs, Screaming Frog.

Responsibilities

• Own comprehensive technical SEO initiatives and conduct regular audits.
• Support in prioritizing backlink opportunities and tracking link-building initiatives.
• Monitor performance using tools and provide actionable insights.

Skills

SEO leadership

Technical depth

Operationalization

Tools & data

Content alignment

AI & automation

Testing & experimentation

Analytical mindset

Collaboration

Tools

Wordpress

Ahrefs

Screaming Frog

GA4

GSC

Looker Studio

Excel

Google Sheets

Job description

Overview

Senior SEO Manager (CA) at Black & White Zebra

This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The base salary range is CA$100,000.00 to CA$130,000.00 per year, with additional compensation and a comprehensive benefits package. Salary ranges are indicative and may vary based on location, experience, and market data.

What You’ll Do (Responsibilities)

• Technical SEO Leadership: Own comprehensive technical SEO initiatives (crawlability, indexability, structured data, site speed, mobile optimization, internal linking, site architecture). Conduct regular audits (e.g., Screaming Frog), diagnose issues, and implement optimization strategies across a portfolio of sites. Collaborate with engineering to translate SEO requirements into development work.
• Content & Authority Building: Maintain and evolve keyword research, identify high-value opportunities, conduct gap analyses, and optimize content for visibility, engagement, and lead generation. Support Digital PR in prioritizing backlink opportunities and tracking link-building initiatives.
• Analytics, Insights, & Experimentation: Monitor performance using GA4, GSC, Ahrefs, and internal tools; provide cause / effect analyses and actionable insights. Develop and run SEO testing initiatives from ideation to measurement.
• AI, Automation & Systems: Use AI tools and automation to improve efficiency, performance monitoring, and scalable SEO systems and processes.
• Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations to plan and execute SEO initiatives aligned with business goals. Serve as internal SEO expert and guide strategy with the Director of Content & SEO.

What You’ll Be Measured By

• Organic performance: Growth in keyword rankings, organic traffic, and visibility across priority topics and content clusters.
• Technical SEO health: Site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture.
• Authority & content optimization: Backlinks, domain authority, and content engagement.
• Systems & scalability: AI-driven workflows and scalable processes that improve efficiency and execution at scale.

Your Skillset

• SEO leadership: 5+ years of hands-on SEO experience with a track record of driving growth in competitive markets.
• Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable architecture.
• Operationalization: Experience applying SEO frameworks across multiple sites (e.g., scalable internal linking, templated content structures).
• Tools & data: Proficiency with Wordpress, Ahrefs, Screaming Frog, GA4, GSC, Looker Studio; strong Excel / Google Sheets for analysis and reporting.
• Content alignment: Ability to bridge SEO strategy with content and digital PR teams to identify gaps and opportunities.
• AI & automation: Proven ability to apply AI tools to improve efficiency and impact.
• Testing & experimentation: Experience designing and running SEO experiments and measuring outcomes, including emerging SERP features.
• Analytical mindset: Strong ability to surface insights and communicate them to stakeholders.
• Collaboration: Effective cross-functional influence and alignment around SEO priorities.

Nice to Have

• Experience in B2B SaaS or similarly competitive industries.
• Experience with AirTable for content lifecycle management.
• Experience with JavaScript and scalable SEO automations.
• Knowledge of server-side SEO factors, such as log file analysis and developer collaboration.
• Active participation in the SEO community (writing, speaking, thought leadership).

About Us

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, BC, Canada. Since 2012, our portfolio of publications provides professionals with resources to succeed at work. We foster an impact-driven environment that blends startup agility with agency creativity and a global footprint. We are committed to diversity, equity, and inclusion.

Equal Opportunity Employer

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran status, sexual orientation, or any other protected characteristic.

We celebrate varied backgrounds and attributes that contribute to an impactful, iterative, adaptable, and fun team.