Senior Search Strategist SEO & SEM

Intello Technologies Inc.; Toronto; Hybrid; CAD 74,000 - 110,000; Full time

Job summary

A leading technology firm in Toronto is looking for a Senior Search Strategist to enhance its digital presence. The ideal candidate will lead SEO initiatives, collaborate on SEM efforts, and utilize analytics to drive informed decisions. A degree in marketing, 5+ years in SEO, and proficiency in tools like SEMrush are required. This full-time role promises a competitive salary between $74,000 and $110,000, with additional benefits including a performance bonus and flexible work arrangements.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Opportunities for career growth

Company matched pension and share purchase programs

Qualifications

• 5+ years experience in SEO with proven results driving traffic.
• 3+ years SEM experience with Google Ads.
• Expertise with SEO tools like SEMrush and Ahrefs.
• Technical SEO skills in site audits and optimization.

Responsibilities

• Lead the organic search strategy for TELUS Health.
• Execute technical SEO strategies to optimize webpages.
• Analyze website performance for data-driven decisions.
• Collaborate on paid search campaigns for consistency.

Skills

SEO expertise

SEM experience

Data analysis

Project management

Communication skills

Education

Degree in marketing or related field

Tools

SEMrush

Google Ads

Google Search Console

Job description

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Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

The TELUS Consumer Health team focuses on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. We’re a high performing team with dynamic strengths. We cover all facets of the business, including, but not limited to product management, engineering, marketing, operations and sales.

Job Description

We're seeking a Senior Search Strategist to lead our organic search (SEO) initiatives while collaborating on paid search (SEM) efforts. You'll be at the forefront of search innovation, optimizing our digital presence for traditional search engines and emerging AI-powered search landscape.

Working alongside a talented team of marketing experts, you'll develop cutting-edge SEO & SEM strategies, leverage AI tools, and bridge the gap between organic and paid search to drive engagement, loyalty, and growth across the TELUS Health consumer product portfolio which includes TELUS Health Medical Alert, TELUS Health MyCare and TELUS Health MyPet.

You'll play a key role in shaping our brand through optimized organic search presence and forward-thinking AI search strategies—integrating TELUS' Social Purpose while improving health outcomes and access to healthcare in communities across Canada.

What You'll Do

SEO Leadership (Primary Focus)

• Lead and own the organic search strategy for TELUS Health consumer products
• Inform and execute technical SEO strategies including working with partners on new webpages and optimizing existing webpages
• Analyze our website performance to empower agency and content teams to make data informed decisions around key areas such as site architecture and crawlability, page speed and performance and mobile optimization
• Plan and execute on and off-page optimization strategies to enhance the organic visibility of our website
• Guide content creators on SEO best practices, E-E-A-T principles, and AI-friendly content structures
• Monitor and analyze performance to improve traffic, rankings, CTR, and conversions
• Develop strategies for zero-click searches and AI Overview appearances

SEM Collaboration (Secondary Focus)

• Collaborate on Paid Search campaigns, ensuring keyword alignment and unified messaging
• Provide strategic input on Google Ads, Search Ads 360, and Microsoft Ads campaigns
• Identify opportunities to maximize search visibility and ROAS
• Support budget optimization by leveraging organic gains

Analytics & Cross-Functional Collaboration

• Build and present comprehensive search performance reports with actionable recommendations
• Translate complex data into strategic insights for stakeholders
• Collaborate with digital, creative, content, product, and analytics teams
• Champion SEO best practices and educate teams on the evolving search landscape

Qualifications

You are likely in a similar SEO/SEM position today, with many of the following talents and experience items:

• 5+ years SEO experience with proven track record driving organic growth, rankings, and qualified traffic
• 3+ years SEM experience with Google Ads and (Microsoft Ads)
• Expertise with SEO tools: SEMrush, Ahrefs, MOZ, Screaming Frog, Google Search Console, Google trends and GA4
• Technical SEO proficiency: site audits, schema markup, Core Web Vitals, mobile optimization
• Deep knowledge of search algorithms, E-E-A-T principles, and how AI is impacting organic CTR/traffic
• Noted communication skills to translate data into insights for technical and non-technical audiences
• Strong project management and prioritization abilities
• Collaborative mindset with ability to unite cross-functional teams

Great-to-haves:

We are especially motivated to engage with individuals with one or more of the following:

• Healthcare/health tech or regulated industry experience (PIPEDA, accessibility standards)
• Activation experience in other advertising platforms (i.e. Meta Ads Manager, DV360)
• Google Shopping experience
• CRO and A/B testing knowledge
• CMS familiarity and project management certification (PMP, Agile, Scrum)
• Degree in marketing, digital marketing, or data analytics
• Experience with marketing automation platforms
• Bilingualism in French would be considered an asset but is not a requirement

Why This Role Matters: With AI-powered search causing significant shifts in organic CTR and user behavior, this role is critical to ensuring TELUS Health maintains and grows its digital presence in an evolving search landscape.

Salary Range: $74,000-$110,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.